Your Business Dreams Become a Reality

Study at the school named for entrepreneurial pioneer, Norm Brodsky. You will become an independent, innovative and informed entrepreneur at one of only two NJ schools with dual AACSB-accreditation. Whether you’re looking to climb up the corporate ladder or be your own CEO, Rider’s Norm Brodsky College of Business will cultivate your entrepreneurial mindset and prepare you for business success.

Admission Requirements

Learn more about Rider’s application process.

How to apply

View first-year admission requirements, application deadlines and steps to apply.

Learn More

Two students working - close up on the hands

Where Potential Becomes a Plan

Graduates of this program can choose their own path. The knowledge and network students gain in the entrepreneurship program opens the door for myriad opportunities from succeeding in the workplace or being their own boss in a business venture. 

Ethan Dowie, Student, Sitting in front of a computer doing work
My Entrepreneurial Studies classes and the opportunities I participated in gave me the knowledge and resources I needed to launch my nonprofit venture.
Ethan Dowie '19
Entrepreneurial Studies (B.S.B.A.)

Start Strong to Make it Big

Because of Rider’s strong reputation, top professional recruiters come to us. Our students intern or co-op at Big 4 accounting firms or in corporate, nonprofit or government settings. Hone your entrepreneurial skills in the Center for Entrepreneurial Studies, while gaining experience through our Student Venture Experience Program, the Small Business Institute Program or internships in corporate, nonprofit or government settings.

Student in a business suit
Photo of Jake Malek
My Rider network led me to each of my internship opportunities and eventually to full-time employment.
Jake Malek '20
Entrepreneurial Studies (B.S.B.A.)
Read his story.
Norm Brodsky College of Business with flowers in the foreground

Major Requirements

Our 120-credit program focuses on core business principles and strategies.

How to Apply

View requirements, application deadlines and steps to apply.

Engaged Learning

Learning by doing. That’s the driving principle behind Engaged Learning at Rider. It’s where theory meets practice, giving you the opportunity to apply the knowledge, skills and insights you’ve gained in the classroom to real-world situations and professional settings.

Students around a table discussing research

Transferring to Rider

Interested in transferring to Rider for business?
Visit the Community College Agreements page to see the community colleges Rider partners with and the courses that transfer for each major. 


Entrepreneurial Studies (B.S.B.A.)

Mayank Jaiswal

Assistant Professor I

Sweigart Hall

mjaiswal [at]


Outside of the Sweigart Building at Night