Norm Brodsky Business Concept Competition

Have an innovative business idea? You could win a full tuition scholarship to Rider!

The Norm Brodsky Business Concept Competition is designed to recognize and promote exceptional effort, skill, and creativity among high school students. The winner of the senior pitch competition receives a full four-year tuition scholarship to Rider University.

The competition is sponsored by Norm Brodsky ’64 and his wife, Elaine. Norm, a long-time entrepreneur who is the namesake of Rider’s Norm Brodsky College of Business, founded eight successful businesses including Citi Storage, the largest privately owned archive business in the country.

Who is eligible?

Sophomores, juniors, and seniors at any high school.

One competition or two?

While all sophomore, junior and senior high school students are eligible to apply, the competition will take place in two divisions. Sophomores and juniors will compete in the lower division while seniors compete in the higher division.

However, all finalists (and family and friends) for both divisions are invited to the live finale and banquet.

How do students apply?

Apply Now

Entry Deadline: November 7, 2021* (applications submitted after the 11:59 pm deadline will be entered into next year's competition)

*Rising high school seniors must apply to the University by the Early Action deadline of November 15 in order to be eligible for the live finale.

Live Finale: January 29, 2022 starting at 2:30 pm

How are winners selected?

A set of judges review all entries. The top five entries in each division will be invited to present their business concept at Rider University before a panel of judges. Scores will then be totaled to determine final placement. If you are a finalist in the senior division and are coming from beyond the local area, Rider University will provide transportation and lodging for the senior finalist. Rider does not want distance to deter a senior from entering the competition.

Download the Competition Judging Rubric here.

When are the awards conferred?

Final placement and awards will be announced at the banquet following the live finale.

About Norm Brodsky

The personification of the word “entrepreneur”, Norm Brodsky ’64 launched eight successful businesses before he began sharing his strategies as the author of the popular Street Smarts column in Inc. Magazine.

Brodsky is also the author of the book The Knack: How Street Smart Entrepreneurs Learn How to Handle Whatever Comes Up. Norm and his wife Elaine enjoy sharing their expertise and mentoring business owners as well as entrepreneurial students.

Prizes

Prizes for the High School Senior Competition:

• 1st Place: 4-year, full-tuition scholarship* + a plaque + a trophy for your high school
• 2nd Place: A plaque.
• 3rd Place: A plaque.

*Scholarship is to attend Rider University and is contingent upon the student being accepted at Rider University, and continuing as a Rider student in good standing.

Prizes for the High School Sophomore and Junior Competition:

• 1st Place: $750 + plaque + trophy for your high school + automatic entrance to the finals when you are a senior*
• 2nd Place: $250 + plaque.
• 3rd Place: A plaque.

*Automatic entrance to the finals assumes student formally applies to the competition as a senior – the student can use a similar or different concept.