Marketing for Non-Business Majors (Minor)

Program overview

Designed for non-business majors at Rider University, the Marketing minor equips students with valuable insights and skills to complement their primary area of study. Whether you're studying the arts, communication, media, or health sciences, adding a Marketing minor can enhance your academic experience and expand your career possibilities.

Admission options

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First-year - How to Apply

Rider is where your future begins. First-year students are defined as recent high school graduates who are attending college for the first time. There are so many opportunities ahead. Take the first step towards your tomorrow at Rider.

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Transfer - How to Apply

No matter where you began your journey, Rider has the resources you need to continue moving forward. At Rider, transfer students are defined as students who are under the age of 25 and have credits from another college or university.

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Continuing Education - How to Apply

Rider offers flexible pathways for adult learners aged 25 or over, including veterans and active duty military personnel, that allow you to earn your bachelor's degree or take courses for personal enrichment. Non-matriculated or visiting students should apply using the Continuing Education application.

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Minor requirements

Through engaging coursework, students explore essential marketing concepts and practices, with the option to dive into specialties like advertising, digital marketing, and sales. Designed to complement your major, the minor provides the practical knowledge and strategic thinking skills needed to apply marketing principles in real-world settings.

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