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Contact Info

Email: cnewman [at] rider.edu

Phone Number: 609-895-5512

Department: Department of Marketing

Office Location: Sweigart Hall

Additional Info:

Academic Focus: International Business, Marketing

Areas of Expertise

Positioning; strategic market planning; marketing of higher education institutions; marketing research

Research Interests

Scholarship of teaching and learning; planning and positioning in the nonprofit sector

Teaching Interests

Strategic market planning; principles of marketing; introduction to business; international marketing; marketing analysis and decision making

Background Information

  • Doctor of Philosophy, 1998, University of Pennsylvania, Higher Education Administration
  • Master of Business Administration, 1991, Rider University
  • Bachelor of Science in Business Administration, 1989, Rider University, Economics

Refereed Articles

  • Haywood-Sullivan, M. E. & Newman, C. M. (2016). Four Scores! Making Connections through an Integrative Business Game. Business Education Innovation Journal, 8 (1), 39-49.
  • Darian, J. C., Tucci, L., Newman, C. M., & Naylor, L. (2015). An Analysis of Consumer Motivations for Purchasing Fair Trade Coffee.  Journal of International Consumer Marketing, 27 (4), 318-327.
  • Newman, C. M. (2012). Facilitating Critical Thinking in an Introduction to Business Freshman Course. American Journal of Business Education, 5 (3), 303-309.

Refereed Proceedings

Full Paper

  • Hernandez, S. A. & Newman, C. M. (2015).  Positive Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students.   USABSE 2015 Proceedings.
  • Haywood, M. E. & Newman, C. M. (2014). The Business Connection: An Integrative Business Game. Northeast Business & Economics Association Proceedings, 189-193.
  • Hernandez, S. A. & Newman, C. M. (2013). Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students. Proceedings of the Academy of Business Education International Conference.

Presentation of Refereed Papers

International

  • Darian, J. C., Tucci, L., & Newman, C. (2014). An Analysis of Consumer Motivations for Purchasing Fair Trade Coffee. International Food Marketing Research Symposium, Arhus, Denmark.
  • Hernandez, S. A. & Newman, C. M. (2013, September). Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students. Academy of Business Education International Conference, Southampton, Bermuda.

National

  • Newman, C. M. (2017). Assessing Undergraduate Marketing Capstone Courses: A Content Analysis. Marketing Management Association Fall Educators' Conference, Pittsburg, Pennsylvania.
  • Hernandez, S. A. & Newman, C. M. (2015, January). Positive Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students.  USABSE 2015, Tampa, Florida.
  • Wilner, A. F., Brown, P. A., Cape, J. E., Musumeci-Szabo, T. J., & Newman, C. M. (2014, March). Three R's for SoTL: Rigor, Relevance, and Rubrics. SoTL Commons Conference, Savannah, Georgia.

Presentation of Non-Refereed Papers

Regional

  • Haywood-Sullivan, M. E., Amadio, W. J., & Newman, C. M. (2015, October). Lucky Number 7? One School's Approach to Addressing AACSB's Newly Founded Accounting Standard.  MAACBA Conference (Middle Atlantic Assoc. of Colleges of Bus. Admin., Bolton Landing, New York.

Honors/Awards

Awards

  • 2013: Rider University Summer Developmental Fellowship.
  • 2012: Long-term Impact of Minding Our Business on Trenton Alumni. (With Sigfredo Hernandez) Rider University, Davis Research Fellowship.
  • 2011: Rider University Fall Semester Research Leave.
  • 2010: A Comparative Analysis of Undergraduate Capstone Marketing Courses (with Alan Wiman) Rider University, Davis Research Fellowship.
  • 2008: Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Rider University Davis Research Fellowship.
  • 2008: Rider University Summer Research Fellowship.
  • 2007: Best Paper Award, International Business and Economics Research Conference.
  • 2007: Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Rider University Davis Research Fellowship
  • 2007: Awarded to two faculty members from the Lawrenceville campus each academic year Rider University Distinguished Teaching Award.
  • 2005: NJPRO Foundation is an affiliate of the NJ Business and Industry Association Bright Idea Teaching Award, Stillman School of Business, Seton Hall U. and NJPRO Foundation.
  • 2004: Best Paper Award, International Business and Economics Research Conference.
  • 2004: Best Paper Award, College Teaching and Learning Conference.
  • 1999: Best Paper Award, Association of Marketing Theory and Practice Conference.