Use Data to Drive Results

Study at one of only a handful of  NJ schools with AACSB-accreditation. Gain the knowledge you need to compete in today’s ever-changing global marketplace. Enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.

Admission Requirements

Learn more about Rider’s application process.

How to apply

View first-year admission requirements, application deadlines and steps to apply.

Learn More

Facts & Figures


Placement in grad school or employment


Rider students gain hands-on experience each day


Median annual salary for marketing managers (BLS, 2021)

Be Creative and Convincing

Rider business graduates are so in-demand, they often have more than one full-time job offer at graduation. 

Common Careers

  • Brand/product manager
  • Marketing manager
  • Event/meeting planner
  • Market research analyst
  • Media planner
  • Social media manager
Photo of Sarah Carbonaro
Taking the marketing core classes at Rider prepared me for my dream job at a great advertising agency. The classes always had challenging content and real world applications such as case studies and mock advertisement creation.
Sarah Carbonaro '21
Marketing Major (B.S.B.A.)
Read her story
Norm Brodsky College of Business with flowers in the foreground

Major Requirements

Our 120-credit program focuses on core business principles and strategies. You will have the choice of purising one of five marketing tracks.

Concentration in Financial Services

This program is designed for students interested in the many careers requiring knowledge of finance as well as strong marketing skills including banking, investment banking and insurance. 

This concentration is available to finance and marketing majors in the Norm Brodsky College of Business. Students majoring marketing are required to complete 12 credit hours in finance coursework.

A student writing.

Start Strong to Make it Big

Solidify your business acumen with an internship based independent study.

How to Apply

View requirements, application deadlines and steps to apply.

Engaged Learning

Learning by doing. That’s the driving principle behind Engaged Learning at Rider. It’s where theory meets practice, giving you the opportunity to apply the knowledge, skills and insights you’ve gained in the classroom to real-world situations and professional settings.

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Transferring to Rider

Interested in transferring to Rider for marketing?
Visit the Community College Agreements page to see the community colleges Rider partners with and the courses that transfer for each major. 


Anubha Mishra

Associate Professor and Marketing Chairperson

Sweigart Hall

amishra [at]

(609) 895-5513

Outside of the Sweigart Building at Night