Taking the marketing core classes at Rider prepared me for my dream job at a great advertising agency. The classes always had challenging content and real world applications such as case studies and mock advertisement creation.
Learn more about Rider’s application process.
Facts & Figures
Placement in grad school or employment
Rider students gain hands-on experience each day
Median annual salary for marketing managers (BLS, 2021)
Be Creative and Convincing
Rider business graduates are so in-demand, they often have more than one full-time job offer at graduation.
- Brand/product manager
- Marketing manager
- Event/meeting planner
- Market research analyst
- Media planner
- Social media manager
Our 120-credit program focuses on core business principles and strategies. You will have the choice of purising one of five marketing tracks.
Concentration in Financial Services
This program is designed for students interested in the many careers requiring knowledge of finance as well as strong marketing skills including banking, investment banking and insurance.
This concentration is available to finance and marketing majors in the Norm Brodsky College of Business. Students majoring marketing are required to complete 12 credit hours in finance coursework.
Start Strong to Make it Big
Solidify your business acumen with an internship based independent study.
Learning by doing. That’s the driving principle behind Engaged Learning at Rider. It’s where theory meets practice, giving you the opportunity to apply the knowledge, skills and insights you’ve gained in the classroom to real-world situations and professional settings.
Transferring to Rider
Interested in transferring to Rider for marketing?
Visit the Community College Agreements page to see the community colleges Rider partners with and the courses that transfer for each major.
Chat with a Student
Hi! My name is Nicholas and I'm a 3rd year undergraduate student at Rider University. I am majoring in marketing with a minor in event planning and production. I would be happy to answer all your questions about the school, student life, or anything else.
Hello! My name is Kaitlyn and I am going into my second year at Rider University. I am currently double majoring in Marketing and Sports Management and hope to combine my skills to one day work for the Los Angeles Lakers.