A degree in marketing provides students with the knowledge they need to compete in today’s global marketplace. Graduates from the marketing program enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.
As a marketing major at Rider, students have the choice of pursuing one of five marketing tracks: general marketing, advertising, digital marketing, pharmaceutical and health care marketing, or professional selling. These tracks provide all marketing majors with the foundation of knowledge and skills necessary for a marketing career while offering students the opportunity to focus their curriculum on a path that best suits their career interests and goals.
Possible employment opportunities can be found with profit and non-profit and public or private organizations marketing goods or services to consumers, businesses or other organizations.
As a Marketing major, students will learn:
to develop strategies for achieving marketing objectives in a rapidly changing economic, political, and social environment
to think critically with respect to the decisions that marketers and advertisers face
to assess the impact of marketing and advertising on both domestic and global societies
to understand the relation between marketing and advertising and other business functions, such as finance
to communicate more effectively both verbally and in writing to various audiences.
For more information, please contact:
- Ph.D. University of Arizona, Norton School of Family and Consumer Sciences, Retailing and Consumer Sciences, 2011
- American Marketing Association
- Haywood, E. & Mishra, A. (forthcoming). Building a culture of business analytics: A marketing analytics exercise. International Journal of Educational Management, Special Issue: The Human Side of Management