Business Analytics

Business Analytics. The hottest new career, it's changing the future

Harness the power of big data with a degree in business analytics — and prepare to launch an exciting career in this fast-growing, high-demand field.


Technological advances and an explosion in data have altered how organizations compete, make decisions and plan for the future. Virtually every enterprise — business, government, health care, communications, sports and more — need professionals who can apply problem-solving skills to identify, collect and analyze data to provide actionable insights and direction.

Rider University’s new major in Business Analytics will prepare you for a highly marketable career in a world increasingly ruled by data. Our STEM degree program was designed with input from our Business Advisory Board, comprised of Rider alumni and other professionals working in executive roles in the business analytics field. They represent such industry leaders as American Express, Avanade, Inc., BB&T Bank, Bed, Bath & Beyond, Bloomberg, Brickwork Software, Duff & Phelps, LLC, GroupM Analytics, IBM, IPG Mediabrands, Johnson & Johnson, Magnitude Software, Moody’s, New Jersey Turnpike Authority, Oracle, SAP America Inc., Sapient Corporation and WebMD Health.


Business analytics is a rapidly growing business field fueled by the explosive growth of data, computing power and the use of mobile devices, cloud computing and social media. Companies generate, use and analyze data to make better decisions and better serve customers. Successful companies like Amazon, Google, and Facebook built their business model around analytics, inspiring other companies to follow suit.


Cell phones, tablets, online orders, data searches and GPS are just some examples of how technology generates mountains of data with potential value to businesses. There is a critical shortage of skilled business analysts who can make sense of that data and translate it into insights that can solve business problems.

According to McKinsey Global Institute’s report, “Big data: The next frontier for innovation, competition, and productivity” by 2018 the United States faces a shortage of up to 190,000 people with “deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.”


Tech-savvy business decision makers understand how to make their organizations more profitable, productive and competitive through the use of current and emerging technologies.

With a degree in business analytics, you’ll learn how to use quantitative, statistical and computational tools to turn massive, diverse and complex data into action. Through our business-based curriculum, you’ll gain a strong foundation in business as well as develop the skills to communicate effectively, manage information, solve business problems, and help a company meet its goals and business challenges.

As a Business Analytics major, you will:

  • Gain skills to derive meaning from big data
  • Learn to understand and predict trends based on data analysis
  • Develop the business know-how to communicate results to key stakeholders
  • Be able to identify data needed to address business challenges and guide organizational decision making
  • Acquire communication skills to drive analytics into action

Why Choose Rider?

Earn a well-rounded business degree from Rider’s Norm Brodsky College of Business — one of only 2% of all business schools worldwide to hold prestigious accreditation in both business and accounting by AACSB International— the Association to Advance Collegiate Schools of Business. AACSB accreditation is considered the standard of excellence in business education.

AACSB Accredited

You can tailor your studies to your career goals through special interest tracks in:

  • Finance
  • Global Supply Chain
  • Health Care Management
  • Marketing
  • Programming
  • Statistics

Study with faculty members who are award-winning researchers and published authors in the field of business analytics.

Focus on capstone experiential learning working with a real company to tackle a real-world problem using authentic data.

Combine your training in analytics with strong business knowledge, through a comprehensive business core curriculum.


Business analytics has become a corporate necessity across all industries and government. Our graduates fill a critical need for professionals who can look creatively at data and distill it into valuable business insights.

Industry areas needing business analytics include consumer products, customer service, financial services, retail, marketing, insurance, health care, consulting, manufacturing, technology services, fraud identification and protection, law enforcement, criminal justice, and human resources.


To earn a BSBA in Business Analytics, students must complete 120 credits, including a core education in business and critical topics in business analytics. For more information, see Major Requirements.

For more information, contact:

Headshot of Emre Yetgin
Assistant Professor
Sweigart Hall 367

Academic Background

  • Ph.D. University of Oklahoma, Management Information Systems, 2015
  • M.B.A. State University of New York, Binghamton University, 2010
  • B.S. Middle East Technical University, Mechanical Engineering, 2008

Teaching Interests

  • Business Data Analytics / Business Intelligence / Data Visualization
  • Database Design, Implementation, and Management / Data Mining and Management
  • Business application and Web Development / Mobile application Development