Telling the Organization’s Story

Rider’s B.A. in Public Relations will give you the tools behind effective public communication. Students learn all facets of practical campaigns, learning from professionals in the field. In the capstone course, students work with local corporate or nonprofit clients and have the opportunity to participate in the Rider Public Relations Student Society America.


Admission Requirements

Learn more about Rider’s application process.

How to apply

View first-year admission requirements, application deadlines and steps to apply.

Learn More


Major Requirements

Our program will prepare you to join the next generation of public relations professionals by building your skills in campaign strategy, writing and storytelling, social media, multimedia production and media relations.

Keep the Public Informed

Challenging, dynamic and ever-evolving, Rider’s B.A. in Public Relations will give students the tools to plan and run effective publicity campaigns by blending creativity with critical-thinking and providing the competencies and skills needed to succeed in the communication and media industries.

Common Careers

  • Public relations director
  • PR agency account executive
  • Special events coordinator
  • Media relations manager
  • Social media manager
  • Government affairs specialist
  • Fundraiser
  • Crisis communicator
Olivia Lee, Alumni
Each course propels you closer to your dream internship and ultimately your dream job. The support of each professor empowers you to reach beyond your goals.
Olivia Lee, '18
Public Relations (B.A.)

How to Apply

View requirements, application deadlines and steps to apply.

Engaged Learning

Learning by doing. That’s the driving principle behind Engaged Learning at Rider. It’s where theory meets practice, giving you the opportunity to apply the knowledge, skills and insights you’ve gained in the classroom to real-world situations and professional settings.

Fall campus leaves

Communication in Motion

Apply your classroom knowledge to a professional setting, network with industry experts and expand your resume - all while setting the stage for a fulfilling career. Discover how Rider’s close proximity to New York City and Philadelphia, two of the world’s most influential, media-rich cities, and our extensive internship and co-op program provide students with numerous opportunities to gain valuable field experience and academic credit.

Continuing studies student Vlad Horishny

Flexible Learning Options for Adults

Rider also offers a version of this program tailored to fit the busy schedules and learning needs of non-traditional, adult learners. Designed for working professionals, as well as career changers who seek a position in the public relations field, Rider’s B.A. in Public Relations program for Continuing Studies students lets busy adults gain the skills and credentials to advance – while balancing both their career and family life.


Public Relations (B.A.)

Nancy Wiencek

Associate Professor of Communication and Department Chair

Communication and Journalism

Fine Arts 236

nwiencek [at]

(609) 895-5420

Exterior shot of the Fine Arts Building