Control the Story

Rider’s B.A. in Public Relations will give you the tools behind effective public communication. Students learn all facets of practical campaigns, learning from professionals in the field. In the capstone course, students work with local corporate or nonprofit clients and have the opportunity to participate in the Rider Public Relations Society.



Major Requirements

Students in the Department of Communication and Journalism learn to communicate effectively in both written and oral form, and are thoroughly grounded in media theory, law and ethics. Students select a major in their chosen field of study. A capstone course, Senior Seminar, allows students to synthesize the theoretical and practical knowledge they have acquired.


Keep the Public Informed

Challenging, dynamic and ever-evolving, Rider’s B.A. in Public Relations will give students the tools to plan and run effective publicity campaigns by blending creativity with critical-thinking and providing the competencies and skills needed to succeed in the communication and media industries.

Common Careers

  • Publicist/Agent
  • Media Relations
  • Social Media
  • Event Planner
  • Marketing
  • Crisis Communications
Christine Sagge
The experience I had (as a Public Relations major) at Rider helped shape me into the leader I am today. I definitely wouldn’t have had the confidence to take risks were it not for some of the learning experiences I had at the University.
Christine Sagge '06
Public Relations (B.A.)
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How to Apply

View requirements, application deadlines and steps to apply.

Engaged Learning

Learning by doing. That’s the driving principle behind Engaged Learning at Rider. It’s where theory meets practice, giving you the opportunity to apply the knowledge, skills and insights you’ve gained in the classroom to real-world situations and professional settings.

Fall campus leaves

Communication in Motion

Apply your classroom knowledge to a professional setting, network with industry experts and expand your resume - all while setting the stage for a fulfilling career. Discover how Rider’s close proximity to New York City and Philadelphia, two of the world’s most influential, media-rich cities, and our extensive internship and co-op program provide students with numerous opportunities to gain valuable field experience and academic credit.

Continuing studies student Vlad Horishny

Flexible Learning Options for Adults

Rider also offers a version of this program tailored to fit the busy schedules and learning needs of non-traditional, adult learners. Designed for working professionals, as well as career changers who seek a position in the public relations field, Rider’s B.A. in Public Relations program for Continuing Studies students lets busy adults gain the skills and credentials to advance – while balancing both their career and family life.


Public Relations (B.A.)

Nancy Wiencek

Assistant Professor, Department Chair

Communication and Journalism

Fine Arts 236

nwiencek [at]

(609) 895-5420

Exterior shot of the Fine Arts Building