Vision Statement  

We will be a premier college of business known for the engaged learning of our students, the career success of our graduates, the connectedness of our network, and the impact of our academic, professional, and societal contributions. 

Mission Statement

We provide a dynamic and innovative integrated business education within a strong community of learners, faculty teacher-scholars, and professional partners. With emphases on engaged learning, personal attention, and interaction with industry, our students are prepared to be productive, confident, and socially responsible contributors in their careers and the rapidly changing global marketplace

Core Values

In carrying out our mission, we commit to the following core values:

Engaged Learning: drawing connections between what is learned in the classroom with what is learned in high-impact real-world experiences

Diverse Scholarship: a blend of pedagogical, applied, and discipline-based research that enhances teaching effectiveness, and contributes to professional practice and the common good

Curricular Rigor: high standards for students in curricula based on current discipline-specific and interdisciplinary theory and practice

Career Relevance: development of in-demand competencies including critical thinking, technology tools, oral and written communication, business analytics, teamwork, leadership, and problem-solving

The Common Good: striving to practice and reinforce principles of social responsibility, sustainability, equity and inclusion, social justice, ethics, and societal good

Sense of Community: opportunities to connect with, and support relationships among, students, alumni, faculty, employers, community members, and industry professionals

Entrepreneurial Spirit: a mindset that focuses on finding opportunities, overcoming challenges, maximizing resources, embracing ambiguity, innovating, improving, and taking ownership

Strategic Aims

These strategic aims are meant to be aspirational statements of key areas of importance for the college. Within each strategic aim is a number of goals along with the tactics, or action steps, that will help us achieve them.

Strategic Aim 1: Be regarded as an excellent college of business in the region, and an ideal source of competent, well-prepared graduates

Strategic Aim 2: Support faculty academic and professional activity in order to continuously improve our programs, our faculty sufficiency and qualification blends, and our college profile.

Strategic Aim 3: Embody institutional values of justice, equity and inclusion, sustainability, community engagement, and social responsibility

Strategic Aim 4: Evolve and deepen the engaged learning culture within the college to maximize the impact on students’ learning, networking, and career outcomes

Strategic Aim 5: Enhance enrollments through thoughtful, data-driven analyses, contextual awareness, and continuous curriculum improvements