Business in Action Virtual Market Fair

Connecting classroom learning with real-world application

Students selling products at Business in Action Market Fair

Welcome to the Virtual Market Fair

First-year students in the Norm Brodsky College of Business participate in the Business in Action program. As they learn and develop a foundational understanding of the business environment and business functions, students work in teams to develop and run a small business throughout the semester. They learn how to write a business plan and are provided funds to execute their plan.

Our student run businesses are listed below, click to learn more about their business and purchase products. Alternatively, you can visit the market fair in person on Thursday, March 27, 2025 from 11:30 a.m. - 1 p.m. in the Student Recreation Center Atrium. Happy shopping!

Student-run businesses

Bronc Totes

Bronc Totes are made by Rider students for Rider students, offering 2 colors ivory and black. Our durable bags are designed to hold books, iPads, laptops, and everyday essentials all at once, offering style and practicality to the Rider community.

BroncEssentials

Scented hand sanitizer for clean, fresh hands. Silicone straw topper and boot to protect and personalize your Stanley. Water bottle carrier with adjustable strap for easy, hands-free carrying. Practical, stylish, and perfect for everyday use!

Comfe Couture

Our premium black & white unisex hoodies blend style & comfort perfectly. The subtle "comfe couture" logo is on the upper right chest, while an elegant star & ring design sits on the back. Elevate your casual wardrobe with our signature loungewear.

Head Turner

Our custom hats are the perfect blend of style and personal expression. You can add your unique design, logo, or text. Whether for events, teams, or personal use, these hats are designed to stand out and make a statement.

Magneholder

Tired of losing your wallet or dealing with loose cards? Magneholder magnetically attaches to your phone, storing up to 3 cards - ”always secure, always ready to go"!

NeverLost

NeverLost offers smart, affordable, and reliable Anti-Lost Trackers to help people find their keys, wallets, phones, and more. Easily attach, track, and locate your essentials. Stay stress-free and connected to what matters the most with NeverLost!

OFFGRID

Our clothing blends comfort and style without flashy designs or big school names. We offer trendy, simple sweatpants in Jet Black, Cloud Grey, and Midnight Blue—easy to style and essential for any wardrobe. Perfect for students and anyone who values casual fashion.

Pure Charm

We make and sell charm bracelets and necklaces.

Rider Vortex

At Vortex, we create top-quality athletic apparel that embodies Rider University pride. Our gear ensures students, athletes, and fans feel confident and comfortable, whether on the field, in the gym, or showing school spirit. Join us in celebrating hard work and the unique energy of Rider!

RUFIT

RUFIT offers chic, useful gym wear meant for confidence and comfort. Combining performance and design to keep you inspired, our clothes helps you feel great and look great while working out. Improve your exercise attire with RU FIT.

RUTeeFusion

Our custom unique apparel promotes positivity with a self-love message and designs for both men and women. Choose from t-shirts or tank tops.

SaniSwipe

We sell cleaning wipes for your electronics. We also sell phone wallets that stick to the back of your phone that can hold the wipes. Our wallets come in 3 color options with 3 wipes each. You can also purchase individual wipes without the wallet.

SleepyStallion

We sell cotton boxer briefs that will include our logo and a humourous design at the back. They will be used as both underwear, sleep shorts or lounge shorts. 2 in 1 idea.

Strider

Our luxury Rider regalia blends style and performance. We offer high-quality, wide-leg and cuffed black sweatpants with a premium feel. “BRONCS” is printed down the left leg for a bold touch, creating a versatile and timeless look.

The Comfy Corner

We sell bears and blankets both individually and as a bundle for people's comfort during this chilly season. We are a company that purchases from the wholesaler, so we can offer our customers a lower price than that of our competitors.

UnBridled

Our hoodies come in 3 different colors black, grey, and cranberry red. We have sizes available from small to extra large and more if needed. We have motivational words on the back of the hoodie, and on the front we have our logo.

UniFit

At Rider University, there is a diverse culture of athletics on campus. Whether you are a track athlete, basketball player, soccer player or gym rat, you will love our UniFit compression shirts. Available in variations of long and short sleeve our unisex and university-fit compression shirt is the perfect armour for all athletes.

Vantage Consults

We help you find the best tech products fast! Fill out a quick form, and we'll give you top-quality recommendations-no more guessing or bad deals. Plus grab Rider-themed tech accessories to show off your school spirit. Get the right tech, hassle-free!

Wall Worthy

Our product brings personalization and art to rooms as our posters make decorating fun! Posters are a simple and fun way to bring color and customization to a space. Our hand drawn posters are a great option!

Whirl Works

Show your support for mental health awareness with our purple & white tie-dye t-shirts! Transform your space with our stunning custom canvases! Create a personalized masterpiece for lasting beauty.

ZipCrew

Rep your college with quality logo apparel. Check out our 1/4 zips and zip hoodies for the latest Rider style.

Your support makes it possible

The Business in Action program is made possible thanks to the generous sponsorships of Rider alumni and friends. A portion of the teams’ profits are donated to charitable organizations that the students choose, and the other 50% is reinvested into the program to support future activities of the Business Living & Learning Community.