Welcome to the Virtual Market Fair

First-year students in the Norm Brodsky College of Business participate in the Business in Action program. As they learn and develop a foundational understanding of the business environment and business functions, students work in teams to develop and run a small business throughout the semester. They learn how to write a business plan and are provided funds to execute their plan.

The student run businesses below have each provided a link where you can learn more about their business and purchase products. Alternatively, you can visit the market fair in person on Thursday, November 2, 2023 from 11:30 a.m. - 1 p.m. in the Student Recreation Center Atrium. Happy shopping!

Student-run Businesses

Your support makes it possible

The Business in Action program is made possible thanks to the generous sponsorships of Rider alumni and friends. A portion of the teams’ profits are donated to charitable organizations that the students choose, and the other 50% is reinvested into the program to support future activities of the Business Living & Learning Community.