Business in Action Virtual Market Fair

Connecting classroom learning with real-world application

Business student with arms crossed

Welcome to the Virtual Market Fair

First-year students in the Norm Brodsky College of Business participate in the Business in Action program. As they learn and develop a foundational understanding of the business environment and business functions, students work in teams to develop and run a small business throughout the semester. They learn how to write a business plan and are provided funds to execute their plan.

Each student-run business has provided a link where you can learn more about their business and purchase products. Alternatively, you can visit the market fair in person on Thursday, April 7 from 11:30am - 1pm in the Student Recreation Center Atrium. Happy shopping!

Student Businesses

BroncBottles

We are selling reusable water bottles with an innovative design featuring the outline of the state of New Jersey with the word 'Rider' inside of the state.

Cases R Us

Our product we decided to sell are air-pod cases. We intend to customize them with our customer's initials or small designs. These perfect cases hold your headphones and protect them from scratches.

Cozmic Hats

Cozmic Hats makes creative hat designs that correlate with individuals' latest trends. All of our hats are embroidered and come in one adjustable size in the back. Our Space Cadet hats are sold through our Instagram and on campus through table set ups.

Cups Of Joy

Customizable Hot/Cold tumbler cups designed by YOU and made with high quality at a great price! We offer designs from sports teams, to Greek letters, names, silhouettes, whatever you can imagine we can make a reality! What's in your Cup of Joy?

GTA - Grand Thrift Auto

We are a thrift shop selling fashionable clothes and Rider sportswear. Our mission statement is, "A convenient way to buy gently used fashion on campus".

Limitless Headwear

Our hats are made of quality materials with great designs that inspire and embrace individuality. For the upcoming Spring we have a seasonal palm tree design that accentuates the feeling that accompanies the weather getting warmer.

Lux Flair

Lux Flair provides clothing and jewelry products that keep our customers on top of fashion trends while keeping an emphasis on comfort. Our high-quality, minimalistic crewnecks, t-shirts, and bracelets offer that at an affordable price.

Making Waves

Phone wallet sleeve that can stick onto almost any type of phone/case, holding up to 3 cards. The wallet is a sleek design and is reminiscent of the ocean, merging efficiency with style.

Munchies Corp.

Various unique multicultural snacks that normally can't be found locally.

Mystique Glow

We make Whipped Body Butter, it will leave your skin smooth and soft. Beneficial for people with dry skin and smells very nice. They come in four scents Lavender, Mango, Vanilla, and Chamomile. Our swirled body butter comes in 10 oz jars.

Rider Express

Rider Express is the first ever mail delivery service run by students, for students, at Rider University. Rain or shine, the members of our team will deliver mail from the campus mail room straight to students dorms. Just fill out our delivery form!

Safe and Sound

Our self-defense keychains come with an alarm, pepper spray, window breaker and shotgun bottle opener and come with multiple different colors to choose from. We allow our customers to customize their own keychains while also providing pre-made ones.

SnackRoxz

SnackRoxz sell different snacks from around the world with the hope of introducing people up to new flavors. We hope to get customers to have a new outlook on snacks.

Stylized Solutions

At Stylized Solutions we sell a variety of fun, stylish and practical glasses! Whether you need a pair for a party, the sunny weather, or just to look stylish, Stylized Solutions has you covered! Find us on campus at a convenient location near you!

Touch of Color

We produce high quality accessories that will add some spice to our customers' look. Our accessories include shoelaces, hats, bandanas, and much more. All of our products come in an array of colors and styles to fit the customers wants and style.

Your Support Makes It Possible

The Business in Action program is made possible thanks to the generous sponsorships of Rider alumni and friends. A portion of the teams’ profits are donated to charitable organizations that the students choose, and the other 50% is reinvested into the program to support future activities of the Business Living & Learning Community.