Event Planning and Production Minor
Event planning and production is an interdisciplinary minor that combines the study of communication, marketing, and management. With the rapid growth of non-profit, educational, corporate, recreational, and entertainment events, this minor provides both theoretical and practical training in event planning and management.
The curriculum emphasizes public relations and effective writing, various strategic approaches to business management, and the corporation-consumer relationship. The minor has a strong applied component and approved internship experiences are recommended for all students.
Event Planning and Production Minor Requirements
Communication and Journalism majors may declare only one minor in the department. No more than two courses may be used to meet the requirements for both a major and a minor in the department.
Exception: If a student elects either the Advertising or Event Planning and Production minor, then three courses may be used to meet the requirements for both the major and that minor in the department.
|Code ||Title ||Credits |
|COM 107||Writing for the Media||3|
|COM 240||Public Relations||3|
|COM 261||Introduction to Web Design||3|
|or MGT 310|| Intro to Human Resource Mgmt|
|COM 280||Issues in Event Planning||3|
|COM 341||Publicity Methods||3|
|MGT 201||Fund Management & Org Behavior||3|
|MKT 200||Marketing Principles||3|
|MKT 320||Consumer Behavior||3|
|MKT 260||Service Marketing||3|
|Introduction to Business|
|Communication, Culture and Media|
|Cases & Campaigns in Public Relations|
|Principles of Macroeconomics|
|Introduction to Psychology|