Ways to Give

Support Rider / Ways to Give
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From an Annual Fund gift to a bequest, there are many ways to make a gift to Rider University that best fits your individual circumstances. Some planned gifts can provide income for life to the beneficiary you name, and some allow you to unlock the income potential from a low-yielding asset. Most planned gifts receive favorable tax treatment, and all give you the satisfaction of investing in Rider's future.

There are three basic categories of gifts to the University:


Cash gifts, the easiest way to give, offer a tax deduction for the full amount of the gift in the year it is made. We thank you in advance for sending your gift of cash or check, made payable to Rider University, to:

Office of Annual Giving
Rider University
2083 Lawrenceville Road
Lawrenceville, NJ 08648-3099

Please include a note if your gift is designated for the Westminster Choir College.

Credit Card

Credit card gifts have become a quick and easy way to give. Rider University accepts American Express, VISA, MasterCard and Discover. If you would like to make a gift with your credit card, please call the Office of Annual Giving at 609-896-5392, or make your gift online at

Matching Gifts

You can double or triple the impact of your gift and boost your donor club level as well. More than 15,000 companies sponsor matching gift programs to support higher education for employees and their families. Many companies will also match the contributions of their retired employees and spouses of employees. Last year, many Rider supporters made sure their dollars went as far as possible, simply by taking the extra step to check with their Human Resources office about their matching program, resulting in the University receiving more than $168,000 in corporate matching gifts! 

Find out if your employer has a matching gift program using the this Search feature. Contact your Human Resources office to find out the process for choosing Rider University as the beneficiary of your matching gift. 

Recurring Gift Program

A recurring gift is an ongoing, specific gift amount determined by a donor that is charged monthly to a donor's credit card. your recurring gifts will be a dependable source of support that Rider can count on throughout the year.

Tribute and Memorial Gifts

In moments of joy, celebration, sadness or gratitude, we often look for ways to honor or remember a special person in our lives. Rider University welcomes gifts made in tribute or memory of individuals whether that person is a family member, friend or retired faculty or staff member.

A tribute or memorial gift can be made in honor of your special person by adding your honoree’s name to the “Tribute Information” section on our giving page.

Appreciated Securities

Giving appreciated securities is a convenient way to support Rider and the Westminster Choir College while gaining tax advantages. You will receive an income tax deduction for the full market value of the stock on the date of the gift, provided you have owned the securities for more than 12 months. Most donors avoid liability for capital gains tax otherwise due on the sale of securities.

How to Give Securities

When the security is held by your broker or commercial banker:
Notify your broker that your want to give securities to Rider and send a letter to the broker and the Rider University Development Office, and also include the amount of shares, the name(s) of the stock(s), and state your intention for the gift. In the letter, direct your broker to transfer your gift into Rider's account. If the broker has any questions, he/she can call the Development Office at 609-896-5167 for further instructions. To transfer stock to Rider's account, your broker can use the following:

Merrill Lynch Account # 87604E45
Rider University DTC # 8862
Mr. David Shea
Assistant Vice President
7 Roszel Road
4th Floor
Princeton, NJ 08540
Telephone: 609-243-7932
Fax: 609-243-7825

When the security is in your name and in your possession:

  1. You must obtain the stock/bond power from your broker, banker, or download here (PDF).
  2. You must also obtain a Release form from the Rider University Development Office. We can send or fax you a form, or you can download the release form.
  3. Sign the stock/bond power and the Release form and have your signature notarized. Sign exactly as your name appears on the stock certificate. If the security is jointly owned, both owners must sign the stock/bond power.
  4. Mail the signed stock power and Release forms in a separate envelope to the address below along with a copy of your letter of transmittal.
  5. Mail unendorsed certificates by first class or registered mail with a letter of transmittal to the Development Office at Rider University.
  6. If you are the holder of a paper stock certificate please contact:
         Dan Pinto, CFP®
         Director of Planned Giving
         Tel: 609-896-5233
         [email protected]

Valuation of Your Securities

The gift value of securities is the mean of the high and low prices on the date that the securities are transferred by your broker and received in Rider's account or hand delivered or mailed (date of the later postmark if not the same) in negotiable form to Rider.

The ceiling on deductibility of your gift of appreciated securities is 30 percent of gross income. However, usually you may carry forward any excess as a deduction for as many as five years. Please consult your attorney or accountant for further information.

Benefits of a Gift of Long-Term Appreciated Securities

  Securities Gift Cash
Market Value $10,000 $10,000
Original Cost - $2,000  
Equals Capital Gain $8,000  
Income Tax Deduction $10,000 $10,000
Income Tax Avoided (Percent used in reference to tax bracket)
Example: $10,000 x 31%
$3,100 $3,100
Capital-Gain Tax Avoided $8,000 x 20% + $1,600  
Equals Total Tax Savings $4,700 $3,100
Cost of $10,000 gift $5,300 $6,900
Benefit to Rider University $10,000 $10,000

Short-term Appreciation

It is usually inadvisable to make a charitable gift of appreciated securities when your capital gain is short term (e.g., you have owned the securities 12 months or less). Such a gift is deductible only on the amount of its cost basis, not its market value.

Depreciated Securities

In general, it is not advisable to donate securities that are currently worth less than you paid for them. If the sale of stocks or bonds would result in a tax-deductible loss, it is usually to your advantage to sell them to establish a tax loss and then donate the proceeds to Rider.

Closely Held Stock

Making a gift to Rider of closely held or restricted stock may allow you to gain immediate cash benefits through tax savings. Because closely held or restricted stock requires special handling, please contact the Development Office for information at 609-896-5233.

Gifts of Property

Real Estate

Real estate can be contributed outright or through a life-income gift. You can contribute the entire interest in your property or a fraction of the interest. You can even contribute your personal residence, but continue to reside there for the rest of your life. This gift of a future interest in your home lets you continue to enjoy your home without diminishing your standard of living and while obtaining a substantial current income tax charitable deduction. Since every gift involving real estate is unique, please contact the Office of Gift Planning on the Lawrenceville campus or the Westminster Choir College to receive more information.

Creating a Scholarship

One popular way to support Rider students is through scholarship assistance, which represents one of Rider's most pressing needs. More than 93 percent of Rider’s students receive some form of financial assistance. While gifts in any amount may be directed to Rider scholarships, you may prefer to create a specially named fund.

Scholarships may be designated for students within a particular discipline such as science, business, communications, or those with a specific grade point average. Fewer restrictions allow our Office of Financial Aid to respond with greater flexibility to the needs of our students as they arise in any given year.

Named Scholarships

Named scholarships provide much-needed tuition assistance to students on a year-to-year basis in recognition of the donor, or in honor or memory of a someone special.  Current-use named scholarships may be awarded immediately and frequently include an opportunity to meet the scholarship recipient.  Named scholarships may be established with a gift of $5,000 or more. Learn more here.

Endowed Scholarships

An endowed scholarship of $25,000 or more ensures that funds are available in perpetuity to ensure the promise of a Rider education to students for years to come.  Each year, a portion of the accrued interest funds a scholarship award while the remainder is returned to the endowment so that it will grow with every passing year.  Since endowed scholarships become a “living” part of the University, many donors choose to create one to commemorate a family legacy, a dear friend, or another important individual.

Why is Providing Financial Aid Important?

Rider believes it is important to admit students on the basis of their personal and academic strengths, without regard to their ability to pay tuition. Approximately 97 percent of Rider students receive financial assistance from Rider with the average institutional grant per student totaling $13,091. The resources Rider devotes to financial aid make it the fastest growing item in the University budget and now represents 25 percent of the total operating budget. Because endowment growth has not kept pace with the increasing need for financial aid, Rider has had to rely on annual operating funds to support financial aid.

Contact University Advancement

Lawrenceville Campus Development Office
Rider University
2083 Lawrenceville Road
Lawrenceville, NJ 08648-3099

Westminster Choir College Development Office
Office of Major Gifts
Westminster Choir College of Rider University
101 Walnut Lane
Princeton, NJ 08540
609-921-7100 x8213