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Graphic Standards Manual

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Graphic Standards Manual


Institutional Colors


Using the Rider Logo

Because the Rider logo is the cornerstone of our visual identity, it’s important that it be used consistently and correctly in all communication efforts to present a unified image to the University’s many audiences.

Need Additional Help?
Should you have any questions about whether your design or logo treatment meets University standards, please contact the Office of University Marketing & Communications, Centennial Hall, at 609-896-5192.

Some Helpful Tips When Downloading Files
When downloading an electronic logo, it’s very important to use the proper graphic file to achieve a crisp, clean and professional-looking job. For this reason, Rider’s logos are available in a variety of different formats and color builds.

Please keep in mind that:

  • Even though they appear to be the same when viewed online, graphic files for printing (high resolution) and for web (low resolution) are not interchangeable! For example, if you copy a low-res logo from a web site for use on a printed job, a blurred image will result.
  • Color files for offset printing must specify either Pantone or CMYK inks. The attached files feature Rider's logos four-color (CMYK), two-color (Pantone 201 and Black 6), black and reverse.
  • If you are using the logo on a large-sized project (such as a banner, billboard or display unit), please contact the Office of University Marketing & Communications for larger electronic files.

NOTE: In most cases, a PNG file will suffice to produce your job. However, depending on the size or method of reproduction used, you may be asked to provide the logo in a special format, such as TIFF or EPS file.

Reverse Applications
Whenever possible, the logo should appear on a white background. On occasion, however, the logo may be printed in reverse (white logo on a solid black or cranberry background). An easy way to tell if the proper reverse application is being used is to ensure that the tree is not white. Do not adjust regular logo art for reverse applications. Also, the logo should never be reversed out of a patterned or busy background. No additional border or rule lines should be included around the shield outline.


University Logo

University Logo (Four-color)
University Logo (Four-color - Cranberry)
University Logo (Four-color - Reverse - Cranberry)
University Logo (Two-color)
University Logo (PMS 201 - Cranberry)
University Logo (PMS 201 - Reverse - Cranberry)
University Logo (Black)
University Logo (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS
University Shield (Four-color - Cranberry)
University Shield (Four-color - Reverse - Cranberry)
University Shield (PMS 201 - Cranberry)
University Shield (PMS 201 - Reverse - Cranberry)
University Shield (Black)
University Shield (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
University Wordmark (Four-color - Cranberry)
University Wordmark (PMS 201 - Cranberry)
University Wordmark (Black)
University Wordmark (Reverse)
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS

NOTE: Use of the official Rider University Seal is restricted and must be approved by the Office of the President. For this reason, this image is not available online.

University Logo with College Names
The University logo may be used with the names of three of Rider’s colleges and the School of Education; these logos should appear exactly as shown and not be recreated in any way.

College of Continuing Studies (Four-color)
College of Continuing Studies (Four-color - Cranberry)
College of Continuing Studies (Four-color - Reverse - Cranberry)
College of Continuing Studies (Two-color)
College of Continuing Studies (PMS 201 - Cranberry)
College of Continuing Studies (PMS 201 - Reverse - Cranberry)
College of Continuing Studies (Black)
College of Continuing Studies (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS
College of Education and Human Services (Four-color)
College of Education and Human Services (Four-color - Cranberry)
College of Education and Human Services (Four-color - Reverse - Cranberry)
College of Education and Human Services (Two-color)
College of Education and Human Services (PMS 201 - Cranberry)
College of Education and Human Services (PMS 201 - Reverse - Cranberry)
College of Education and Human Services (Black)
College of Education and Human Services (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS
College of Liberal Arts and Sciences (Four-color)
College of Liberal Arts and Sciences (Four-color - Cranberry)
College of Liberal Arts and Sciences (Four-color - Reverse - Cranberry)
College of Liberal Arts and Sciences (Two-color)
College of Liberal Arts and Sciences (PMS 201 - Cranberry)
College of Liberal Arts and Sciences (PMS 201 - Reverse - Cranberry)
College of Liberal Arts and Sciences (Black)
College of Liberal Arts and Sciences (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS
Norm Brodsky College of Business (Four-color)
Norm Brodsky College of Business (Four-color - Cranberry)
Norm Brodsky College of Business (Four-color - Reverse - Cranberry)
Norm Brodsky College of Business (Two-color)
Norm Brodsky College of Business (PMS 201 - Cranberry)
Norm Brodsky College of Business (PMS 201 - Reverse - Cranberry)
Norm Brodsky College of Business (Black)
Norm Brodsky College of Business (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS
School of Fine and Performing Arts (Four-color)
School of Fine and Performing Arts (Four-color - Cranberry)
School of Fine and Performing Arts (Four-color - Reverse - Cranberry)
School of Fine and Performing Arts (Two-color)
School of Fine and Performing Arts (PMS 201 - Cranberry)
School of Fine and Performing Arts (PMS 201 - Reverse - Cranberry)
School of Fine and Performing Arts (Black)
School of Fine and Performing Arts (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS


University Logo with Campus Locations
There are times when it is important to incorporate Rider’s campus locations with the logo. Below are appropriate treatments to follow.

University Locations (Four-color)
University Locations (Four-color - Cranberry)
University Locations (Four-color - Reverse - Cranberry)
University Locations (Two-color)
University Locations (PMS 201 - Cranberry)
University Locations (PMS 201 - Reverse - Cranberry)

University Locations (Black)
University Locations (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS


Westminster College of the Arts and Westminster Choir College Logos
Special logo treatments integrating the names of Westminster College of the Arts and Westminster Choir College with the University have been developed in recognition of the historical tradition and equity invested in the Westminster name. For information on how to use these logos, contact Westminster’s Office of External Relations at 609-921-7100, ext. 8307.

Westminster College of the Arts (Four-color)
Westminster College of the Arts (Four-color - Cranberry)
Westminster College of the Arts (Four-color - Reverse - Cranberry)
Westminster College of the Arts (Two-color)
Westminster College of the Arts (PMS 201 - Cranberry)
Westminster College of the Arts (PMS 201 - Reverse - Cranberry)
Westminster College of the Arts (Black)
Westminster College of the Arts (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS
Westminster Choir College (Four-color)
Westminster Choir College (Four-color - Cranberry)
Westminster Choir College (Four-color - Reverse - Cranberry)
Westminster Choir College (Two-color)
Westminster Choir College (PMS 201 - Cranberry)
Westminster Choir College (PMS 201 - Reverse - Cranberry)
Westminster Choir College (Black)
Westminster Choir College (Reverse - Black)
PNG
PNG
PNG
PNG
PNG
PNG
PNG
PNG
EPS
EPS
EPS
EPS
EPS
EPS
EPS
EPS
Westminster College of the Arts
with Westminster Choir College (Four-color)


Westminster College of the Arts
with Westminster Choir College (Four-color - Cranberry)

Westminster College of the Arts
with Westminster Choir College (Four-color - Reverse - Cranberry)

Westminster College of the Arts
with Westminster Choir College (Two-color)

Westminster College of the Arts
with Westminster Choir College (PMS 201 - Cranberry)

Westminster College of the Arts
with Westminster Choir College (PMS 201 - Reverse - Cranberry)

Westminster College of the Arts
with Westminster Choir College (Black)

Westminster College of the Arts
with Westminster Choir College (Reverse - Black)
PNG


PNG


PNG


PNG


PNG


PNG


PNG


PNG
EPS


EPS


EPS


EPS


EPS


EPS


EPS


EPS
Westminster College of the Arts
with School of Fine and Performing Arts (Four-color)


Westminster College of the Arts
with School of Fine and Performing Arts (Four-color - Cranberry)

Westminster College of the Arts
with School of Fine and Performing Arts (Four-color - Reverse - Cranberry)

Westminster College of the Arts
with School of Fine and Performing Arts (Two-color)

Westminster College of the Arts
with School of Fine and Performing Arts (PMS 201 - Cranberry)

Westminster College of the Arts
with School of Fine and Performing Arts (PMS 201 - Reverse - Cranberry)

Westminster College of the Arts
with School of Fine and Performing Arts (Black)

Westminster College of the Arts
with School of Fine and Performing Arts (Reverse - Black)
PNG


PNG


PNG


PNG


PNG


PNG


PNG


PNG
EPS


EPS


EPS


EPS


EPS


EPS


EPS


EPS

NOTE: A historic Westminster Choir College Seal is available by permission only. For this reason, this image is not available online. Contact Westminster’s Office of External Relations for assistance.

Broncs Athletics Logo
In addition to the University’s logos, Rider has adopted an athletics logo that may be used by members of the University community. It features the Bronc, the official mascot of Rider University’s sports teams. Use of this trademarked logo is restricted to athletics-related programs and events. It must be reproduced using authorized digital files with the approved University colors.

For details, contact the Department of Athletics at 609-896-5249.