LinkedIn and Facebook

Your online image is as important a factor in whether or not you land a job or interview as a resume, cover letter or interview, so do everything you can to make sure it’s a professional representation of whom you are. Remember, employers do web searches on prospective employees, just as you do them. Think before you post.


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LinkedIn Image and how to make them.


LinkedIn connects you to people who know you and lets you view their connections, increasing your potential networking contacts. The site also has a video section designed for students where you can get help creating a profile or whipping up your own personalized video pitch.

Visit LinkedIn for Students

A guide to understanding what LinkedIn can do for you. For more tips check out the Ultimate LinkedIn Cheat Sheet Infographic.

Top 5 Profile Tips

  1. Complete your employment history.
    Keep your profile up-to-date with past positions and professional accomplishments.
  2. Add your education.
    LinkedIn helps re-connect you with your classmates and meet fellow alumni.
  3. Use a photo.
    Help people remember you by adding a professional-looking photo to your profile.
  4. Include at least 3 skills.
    Skills and industry keywords will help you be found in searches.
  5. Create your own vanity URL.
    Customize your profile URL that appears in search results. Share it with colleagues and add it to signatures or business cards.


Facebook is the most used social networking site on the planet. Thousands of brands, companies, and organizations have fan pages and even job boards you can use with Facebook apps. Facebook allows you to interact with them and share their posts and articles on your page. Reminder – if you’re using your Facebook account for professional networking, make sure your content is professionally appropriate.

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