Health Communication Concentration
A 33-credit all-online program leading to a Master of Arts in Business Communication with a concentration in Health Communication
More than ever, today’s fast-growing health care sector needs the talents of knowledgeable and effective communicators to advance public health policy, influence the health and lifestyle behaviors of individuals and underserved population groups, and improve overall health outcomes.
Rider University’s online graduate program in Health Communication will help you develop the insights and skills needed to make a meaningful contribution to this important field — whether you’re handling a complex health insurance coverage issue, determining the most effective media channels for a consumer communication campaign, or launching a new health care product.
The program’s all-online format also gives you the freedom and flexibility to pursue career-advancing graduate credentials at the time and place right for you, while being part of a dynamic and interactive learning community.
About the Program
Offered through Rider’s highly regarded Department of Communication and Journalism, the online Health Communication program is led by a distinguished faculty and industry practitioners who will bring a practical and multidisciplinary approach to your studies. Whether you seek to advance in your current position or aspire to a career in health communication, this two-year, 33-credit program of study will give you valuable professional insights and a competitive career edge, preparing you to:
- Change the conversation about health care through an in-depth understanding of the cultural, social, and environmental influences on behavior and health
- Explain complex medical terminology, statistics, and research findings in meaningful and understandable language to address gaps in education and health literacy
- Design, execute and evaluate health communication campaigns — a tool that can have a significant, positive impact on health behaviors and outcomes
- Create communications for a wide range of audiences, from the general public to health care professionals, medical organizations, advocacy groups and policy makers
Upon completion of the program, you will earn a Master of Arts (M.A.) in Business Communication with a concentration in health communication
Dr. Pamela Brown announces the launch of the M.A. in Business Communication with a concentration in Health Communication.
As the health care field continues to expand, so do opportunities for health communicators in the private, forprofit, community-based and government sectors, including:
- Public relations for hospitals, national medical societies, community health organizations and action groups
- Designing and evaluating public health campaigns
- Writing and editing for medical and general interest publications
- Communication consulting for health care providers and health-related industries
- Advertising for pharmaceutical companies, hospitals, medical societies and various health organizations
- Patient and consumer affairs advocacy
- Marketing of prescription and over-the-counter drugs and medical devices
- Patient education and advocacy in hospitals, nursing homes, assisted living facilities and rehabilitation centers
- Medical ethics and decision-making in high-level medical settings, including hospitals, long-term care, hospice and palliative care.
Call Us: 609-896-5036
CHANGE BEHAVIORS • ENHANCE HEALTH CARE PRACTICES • INFLUENCE PUBLIC POLICY • IMPACT HEALTH OUTCOMES
For additional information about this program, contact:
B.A., Rider; M.A., Ohio; Ph.D., Iowa
Dr. Brown, who has professional experience in journalism and public relations, teaches writing, reporting, public relations, law and ethics. Her research is on 20th-century journalism history, the African-American press, and the law of cyberspace.