The Office of University Marketing & Communications is responsible for promoting the mission and identity of the University and for delivering our core marketing messages to internal and external constituencies through publications, media relations, photography and electronic communications.
As the central communications office, University Marketing & Communications is uniquely positioned to offer integrated, client-focused marketing, promotion, design and communications services to the faculty, staff and organizations of Rider University.
The Marketing and Digital Strategy team leads the development of strategically-aligned branding, marketing, and digital strategies for the University and its colleges in alignment with institutional awareness, enrollment, and fundraising goals. We are responsible for maintenance and enhancement of the rider.edu website, including user experience, design, architecture and accessibility.
The Creative Services team is available to assist University faculty and staff with publications, graphic design, branding and printing needs from creative planning sessions through consultation and negotiations with printers. We also provide in-house graphic design, photography and proofreading services, and we work with outside vendors to ensure all collateral pieces meet with the University's Graphic Standards.
Our editorial staff is responsible for researching and writing positive news stories about Rider students, faculty, staff and alumni, and connecting these stories with our constituents through our website, newsletters, print and broadcast media and social media.