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Graphic Standards Manual

Graphic Standards Manual

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Policies, Guides, & Manuals

  • Editorial Style Guide
  • Graphic Standards Manual
  • Web Design Manual
  • Media Access Policy
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  • Campus Event Promotion Guide

Policies, Guides, & Manuals

  • Editorial Style Guide
  • Graphic Standards Manual
  • Web Design Manual
  • Media Access Policy
  • Creative Project Timelines
  • Proofing Checklist
  • Campus Event Promotion Guide

Institutional Colors

Brand Colors.png

Using the Rider Logo

Because the Rider logo is the cornerstone of our visual identity, it’s important that it be used consistently and correctly in all communication efforts to present a unified image to the University’s many audiences.

Need Additional Help?

Should you have any questions about whether your design or logo treatment meets University standards, please contact the Office of University Marketing & Communications, Centennial Hall, at 609-896-5192.

Some Helpful Tips When Downloading Files

When downloading an electronic logo, it’s very important to use the proper graphic file to achieve a crisp, clean and professional-looking job. For this reason, Rider’s logos are available in a variety of different formats and color builds.

Please keep in mind that:

  • Even though they appear to be the same when viewed online, graphic files for printing (high resolution) and for web (low resolution) are not interchangeable! For example, if you copy a low-res logo from a web site for use on a printed job, a blurred image will result.
  • Color files for offset printing must specify either Pantone or CMYK inks. The attached files feature Rider's logos four-color (CMYK), two-color (Pantone 201 and Black 6), black and reverse.
  • If you are using the logo on a large-sized project (such as a banner, billboard or display unit), please contact the Office of University Marketing & Communications for larger electronic files.

NOTE: In most cases, a PNG file will suffice to produce your job. However, depending on the size or method of reproduction used, you may be asked to provide the logo in a special format, such as TIFF or EPS file. For TIFF or EPS file formats please contact Tiff Angelone, [email protected].

Reverse Applications

Whenever possible, the logo should appear on a white background. On occasion, however, the logo may be printed in reverse (white logo on a solid black or cranberry background). An easy way to tell if the proper reverse application is being used is to ensure that the tree is not white. Do not adjust regular logo art for reverse applications. Also, the logo should never be reversed out of a patterned or busy background. No additional border or rule lines should be included around the shield outline.

University Logo

Rider University logo
University Logo

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

Rider University shield
University Shield

Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

Rider University wordmark
University Wordmark

Four-color - Cranberry: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse: PNG | EPS

NOTE: Use of the official Rider University Seal is restricted and must be approved by the Office of the President. For this reason, this image is not available online.

University Logo with College Names

The University logo may be used with the names of four of Rider’s colleges; these logos should appear exactly as shown and not be recreated in any way.

College of Education and Human Services logo
College of Education and Human Services 

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

College of Liberal Arts and Sciences logo
College of Liberal Arts and Sciences

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

Norm Brodsky College of Business logo
Norm Brodsky College of Business

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

Westminster College of the Arts Logos

Special logo treatments integrating the names of Westminster College of the Arts and Westminster Choir College with the University have been developed in recognition of the historical tradition and equity invested in the Westminster name. For information on how to use these logos, contact Westminster’s Office of External Relations at 609-921-7100, ext. 8307.

Westminster College of the Arts
Westminster College of the Arts

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

Westminster Choir College logo
Westminster College of the Arts with Westminster Choir College

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

School of Fine and Performing Arts logo
Westminster College of the Arts with School of Fine and Performing Arts

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

Westminster Conservatory logo
Westminster College of the Arts with Westminster Conservatory

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

Westminster Continuing Education logo

Westminster College of the Arts with Westminster Continuing Education

Four-color: PNG | EPS
Four-color - Cranberry: PNG | EPS
Four-color - Reverse - Cranberry: PNG | EPS
Two-color: PNG | EPS
PMS 201 - Cranberry: PNG | EPS
PMS 201 - Reverse - Cranberry: PNG | EPS
Black: PNG | EPS
Reverse - Black: PNG | EPS

Broncs Athletics Logo

In addition to the University’s logos, Rider has adopted an athletics logo that may be used by members of the University community. It features the Bronc, the official mascot of Rider University’s sports teams. Use of this trademarked logo is restricted to athletics-related programs and events. It must be reproduced using authorized digital files with the approved University colors.

For details, contact the Department of Athletics at 609-896-5249.

Policies, Guides, & Manuals

  • Editorial Style Guide
  • Graphic Standards Manual
  • Web Design Manual
  • Media Access Policy
  • Creative Project Timelines
  • Proofing Checklist
  • Campus Event Promotion Guide
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Lawrenceville, NJ 08648

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