Contact Info

Email: sosullivang [at] rider.edu

Phone Number: 609-896-5374

Department: Department of Marketing

Office Location: Sweigart Hall

Additional Info:

Academic Focus: Legal Studies

Background Information

  • JD Seton Hall University, School of Law
  • B.A. Seton Hall University, Political Science

Publications

Refereed Journals/Law Reviews

  • “Measuring Readability: An Integrated Writing Assignment for Business Students Using Generative AI and the SEC Plain English Guidelines.” Susan A. O’Sullivan-Gavin and Cecilia Wagner Ricci. Journal of the Academy of Business Education.  Vol. 25, p 25-43 (Fall 2025).
  • “Checking the Checkers: Evaluating the Readability of the SEC’s A Plain English Handbook.” Ricci, Cecilia Wagner and O’Sullivan-Gavin, Susan A. Quarterly Journal of Finance & Accounting, Vol. 60, No. 3 & 4, 79 – 100 (Summer & Fall 2022).
  • “The Detection of Earnings Management in American Micro-cap Companies.” Ricci, Cecilia Wagner and O’Sullivan-Gavin, Susan A. Journal of Applied Financial Research, Vol. 1, 49 – 62 (2018).
  • “Identifying Earnings Management: The Case of Small Cap Corporations in the United States.” Ricci, Cecilia Wagner and O’Sullivan-Gavin, Susan A. International Research Journal of Applied Finance, Vol. VIII, 214-229 (2017).
  • “Post Quon: An Analysis of the Evolution of New Media and the Employment Relationship.” Shannon, John H. and O’Sullivan-Gavin, Susan A. Journal of Business & Technology Law, Vol. 11(2), 179-198 (Spring 2016).
  • “The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or ‘Scam’ Ads.” O’Sullivan-Gavin, Susan A. and Amazeen, Michelle. Journal of Law, Business and Ethics, Vol. 22, 9-25 (Winter 2016).
  • “The Development of Consumer Privacy Protection in China: A Historical Review” Gao, Zhihong and O’Sullivan-Gavin, Susan. Journal of Historical Research in Marketing, Vol. 7 (2) (June 2015).
  • “Making the Leap: Developing and Implementing Hybrid and Online Legal Studies Courses.” Susan A. O’Sullivan-Gavin and John H. Shannon. Southern Journal of Business & Ethics, Vol. 6, 69-91 (2014).
  • “An Analysis of Earnings Manipulation via Inventory in Companies Sanctioned by the SEC.” Ricci, Cecilia and O’Sullivan-Gavin, Susan A. Journal of Applied Financial Research, Vol. 1, 24-35 (Spring 2014).
  • “The Challenge of Online Privacy to Global Marketers.” Lozada, Hector, O’Sullivan-Gavin, Susan A, Kritz, Gary and Mintu-Winsatt, Alma. Journal of Marketing Development and Competitiveness, Vol. 7(1), 54 -62 (2013).
  • “Internal Financial Impacts of the SEC’s Accounting and Auditing Enforcement Releases (AAERs).” Ricci, Cecilia, and O’Sullivan-Gavin, Susan A. Journal of Business and Economic Perspectives, Vol. 39(1), 7 - 17 (Spring/Summer 2012).
  • “Managing the Impact of New Media on the Employment Relationship.” O’Sullivan-Gavin, Susan A. and Shannon, John H. Pepperdine Journal of Business, Entrepreneurship & the Law, Vol. 4(2), 191 – 221 (Spring 2011).  
  • “Regulation: A Historical Perspective and Discussions of the Impact of the Commerce Clause and the Fourteenth Amendment and the Move to Deregulate the American Economy.” Hunter, Richard J., Shannon, John H., O’Sullivan-Gavin, Susan A., and Blodgett, Mark. University of La Verne Law Review, Vol. 32(2), 137 – 164 (May 2011).  
  • “Sarbanes-Oxley: An Overview of Current Issues and Concerns.” Parles, Lisa, O’Sullivan, Susan A., and Shannon, John H. Review of Business, Vol. 27(3), 38 – 46 (Spring/Summer 2007).  
  • “Recent U.S. Supreme Court Cases Affecting the Employer-Employee Relationship: Arbitration of Employment Disputes, the Scope and Remedies of the Americans with Disabilities Act and Affirmative Action.” Alexander Becker, Paula, O’Sullivan, Susan A. and Prelich Passaro, Karen A. Hofstra Labor and Employment Law Journal, Vol. 21, 209 – 231 (Fall 2003).

Refereed Proceedings

  • “An Integrated Writing Assignment for Finance and Accounting Majors: Analyzing the SEC Plain Writing Requirement in SEC Required Filing Documents using Artificial Intelligence Tools to Determine Readability.” O’Sullivan-Gavin, Susan A. and Wagner Ricci, Cecilia. Presented by Susan A. O’Sullivan-Gavin. Academy of Business Research Online Conference (Best Paper Award) (June 2024).
  • “Rogue” Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?” Amazeen, Michelle A. and O’Sullivan-Gavin, Susan A. The Association for Education in Journalism and Mass Communication (AEJMC) Walter Cronkite Conference on Media Ethics and Integrity (Best Paper Award). Missouri Western University, MO (Nov. 2014).
  • “The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or ‘Scam’ Ads.” O’Sullivan-Gavin, Susan A. and Amazeen, Michelle A. The Academy of Business Research (Best Paper Award). Atlantic City, NJ (Sept. 2014).
  • “Can Consumers’ Online Privacy Be Protected?” Lozada, Hector, Kritz, Gary and O’Sullivan-Gavin, Susan A. Presented by Hector Lozada. Marketing Management Association Spring Proceedings (Best Paper Award). p ix, p101. Las Vegas, Nevada (2014).

Casebook

  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O’Sullivan-Gavin, Susan A. Law, Business and Regulation. New York: CreateSpace (2017).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O’Sullivan-Gavin, Susan A. The Legal Environment of Business: A Managerial and Regulatory Perspective, Third Edition. New York: CreateSpace (2012).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O’Sullivan-Gavin, Susan A. The Legal Environment of Business: A Managerial and Regulatory Perspective. New York: Cengage Publishing, Inc. (2010).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O’Sullivan, Susan A. The Legal Environment of Contemporary Business, Revised Second Edition. Ohio: Thomson Custom Publishing (2006).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O’Sullivan, Susan A. The Legal Environment of Contemporary Business. Ohio: Thomson Custom Publishing (2003).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O’Sullivan, Susan A. Law, Business and Regulation. Mass: Simon and Schuster (1999, revised).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O’Sullivan, Susan A. Law, Business and Regulation. Mass: Simon and Schuster (1998).

Book Chapter - Refereed

  • “Rogue Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?”  Amazeen, Michelle and O’Sullivan-Gavin, Susan A. Chapter 8 in: Controversies in Digital Ethics. Paul Booth and Amber Davisson, Eds. NY: Bloomsbury Academic Publishing (2016), ISBN-13: 978-1501310560/ ISBN-10: 1501310569.

Refereed Presentations

  • AI in Sport: Examination of US Open App. Rufer, Lisa., and Susan A. O’Sullivan-Gavin. 2025 Sport Marketing Association Annual Conference, Phoenix, AZ (Fall 2025).
  • “Unlocking the Future of Learning: Integrating Free AI Training & Micro-Credentials into Learning Environments.” John H. Shannon and Susan A. O’Sullivan-Gavin. EdgeCon Spring 2025. EDge. Seton Hall University, South Orange, NJ (April 2025).
  • “Integrating Generative AI in Higher Education Learning Environments: Opportunities and Challenges.” John H. Shannon, and Susan A. O’Sullivan-Gavin. NJEDge – AI Teaching & Learning Symposium. Seton Hall University, South Orange, NJ (June 2024).
  • “Digital Transformation: Adapting Teaching and Learning in Legal Studies Curricula.” John H. Shannon and Susan A. O'Sullivan-Gavin. Academy of Legal Studies in Business 2019 Annual Conference. Montreal, Canada (Aug. 2019).
  • “The Future Is Here: Digital Transformation.” John H. Shannon and Susan A. O'Sullivan-Gavin. NJEDge - Teaching with Technology Showcase: Excellence in Action. William Paterson University, Wayne, NJ (Feb. 2019).
  • The Future is Now: Opportunities and Challenges for Higher Education in the Digital Era. John H. Shannon and Susan A. O'Sullivan-Gavin. NJEDge - Edge.con - Digital Transformation: From Strategy to Practice. Long Branch, NJ (Jan. 2019).
  • “Post Quon: New Media and the Employment Relationship.” Shannon, John H. and O’Sullivan-Gavin, Susan A. Academy of Legal Studies in Business, 2015 Annual Conference. Philadelphia, PA (Aug. 2015).
  • “Policy-Making on Consumer Privacy Protection in China: A Historical Review.” Gao, Zhihong and O’Sullivan-Gavin, Susan A. The 14th Bi-Annual International Society of Markets & Developments Special Interest Group Conference at the 39th Annual Macromarketing Conference. Royal Holloway University of London, London, England (July 2014).
  • “Cloud Technology and Teaching: Helping Students Understand, Use and Maximize Cloud Technology in Courses.” O’Sullivan-Gavin, Susan A. and Shannon, John H. NJEDge.net. Annual Conference: 10.0: Digital Reality. Plainsboro, NJ (Nov. 2013).
  • “Keeping it Real: Using Technology to Connect Current Events with Course Theories and Concepts.” O’Sullivan-Gavin, Susan A. and Shannon, John H. The Business Professor Teaching Summit 2013. Pearlstein Business Learning Center, Center for Teaching Excellence. Drexel University Main Campus, Philadelphia, PA (May 2013).
  • “The Sky’s the Limit – Teaching and the Cloud: Helping Students Understand, Use and Maximize Cloud Technology in Courses.” O’Sullivan-Gavin, Susan A. NJEDge.net 14th Annual Faculty Showcase. Georgian Court University, Lakewood, NJ (Mar. 2013).
  • “Cloudy with a Chance of?” “Introducing Cloud Technology to Students Through Learning Management Systems, Open Source and Free Applications, and Active Learning.” O’Sullivan-Gavin, Susan A. and Shannon, John H. EDUCAUSE Mid-Atlantic Regional Conference. Baltimore, MD (Jan. 2013).
  • “A Collaborative Model for the Development and Implementation of Hybrid and Online Courses at Rider University and Seton Hall University.” O’Sullivan-Gavin, Susan A. and Shannon, John H. NJEDge.net Annual Conference 9.0, Policy and Governance Track. Plainsboro, NJ (Nov. 2012).
  • “Making the Leap: Developing and Implementing Hybrid and Online Courses at Rider University and Seton Hall University.” O’Sullivan-Gavin, Susan A. The Business Professor Teaching Summit 2012. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University. Main Campus, Philadelphia, PA (May 2012).
  • “Across Campuses: Using Blogs to Engage Students and Enhance Learning at Rider University and Seton Hall University.” O’Sullivan-Gavin, Susan A., and Shannon. John H. The Business Professor Teaching Summit 2011. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University. Drexel University Main Campus, Philadelphia, PA (May 2011).
  • “Regulation in the American Economy: A Historical and Policy Perspective.” Hunter, Richard J., Shannon, John H., O’Sullivan-Gavin, Susan A. and Blodgett, Mark. Presented by Richard J. Hunter. Southern Academy of Legal Studies in Business (SALSB) Annual Meeting. San Antonio, TX (Mar. 2011).
  • “Behavioral Targeting & Privacy Issues:  What Consumers Don’t Know Could Hurt Them.” Kritz, Gary H., O’Sullivan-Gavin, Susan A. and Lozada, Hector H. Presented by Gary, H. Kritz. American Society of Business and Behavioral Sciences (ASBBS), 18th Annual Conference. Las Vegas, NV (Feb. 2011).
  • “Regulation: A Historical Perspective and Discussion.” Hunter, Richard J., Shannon, John H., and O’Sullivan-Gavin, Susan A. Presented by Richard J. Hunter. Academy of Legal Studies in Business, 2010 Annual Conference. Richmond, VA (Aug. 2010).
  • “Managing the Impact of New Media on the Employment Relationship.” O’Sullivan-Gavin, Susan A. and Shannon, John H. Presented by Susan A. O’Sullivan-Gavin. Academy of Legal Studies in Business, 2010 Annual Conference. Richmond, VA (Aug. 2010).
  • “The Implementation of New Technology to Compliment the Paperless Delivery of the MBA course Corporate Social Responsibility.” O’Sullivan-Gavin, Susan A., Shannon, John H., and Twal, Riad. NJEDge.net Conference 5.0, Emerging Technologies Track. Plainsboro, NJ (Nov. 2008).
  • “Sarbanes-Oxley: Opinions on Impact and Implementation – A proposed Survey for Members of Boards of Directors.” O’Sullivan-Gavin, Susan A. and McCauley-Parles, Lisa. North Atlantic Regional Business Law Association. Babson College, Babson Park, MA (Apr. 2006).
  • “Genetic Discrimination and Genetic Harassment in the Employment Sector: Will Your Family Tree Hang You?” O’Sullivan, Susan A. Metro-Atlantic Academic Business Conference. Seton Hall University, South Orange, NJ (Apr. 1999).
  • “Wading through Sexual Harassment Laws.” O’Sullivan. Susan A. New Jersey State Society for Human Resource Management Conference, Garden State Council and Member Chapters. Whippany, NJ (Oct. 1999).
  • “Dirty Accounting at the Bath Shoppe: An Integrated Case for Accounting Students.” O’Sullivan, Susan A. and Strawser, Joyce A., PhD. Mid-Atlantic Regional Meeting of the American Accounting Association. Harrisburg, PA (Mar. 1999).

Invited Presentations

  • “Integrating Generative AI in Higher Education Learning Environments: Opportunities and Challenges.”  Susan A. O’Sullivan-Gavin. Rider University Teaching & Learning Center. Teaching Forum: “Faculty Advising, and AI application & policy in the classroom.” Rider University, Lawrenceville, NJ (Aug. 2024).
  • Reflective Journaling as a Metacognitive Tool to Deepen Student Learning. Faculty Panel: Kathy Browne, Heather Casey, and Susan A. O'Sullivan-Gavin. Rider University, Teaching and Learning Center - Teaching Talk. Lawrenceville, NJ (Feb. 2019).
  • “Engaging Ways to Use Technology in the Classroom.” Rider University, Teaching and Learning Center. Faculty Panel: O'Sullivan-Gavin, Susan A., Cape, Janet, Curran, Michael G. Jr. Lawrenceville, NJ (Oct. 2016).
  • “Pedagogy in 3D: Engaging Students through Deep Dives in Your Discipline.” Hunter, Brooke, O’Sullivan-Gavin, Susan, Wilner, Arlene, and Zdan, Richard. Faculty Development Day, Rider University, Teaching and Learning Center. Lawrenceville, NJ (May 2015).
  • “Online and Hybrid Course Development.” O’Sullivan-Gavin, Susan A. and Shannon, John H. The Teaching, Learning and Technology Center Summer Series Workshop. Seton Hall University, South Orange, NJ (June 2012).
  • “New Media and Corporate Policies." Rider University, College of Business, Work-In-Progress Seminar. Presented by O’Sullivan-Gavin, Susan A. Rider University, Lawrenceville, NJ (Mar. 2012).
  • “Taking Social Responsibility Paperless: Using BlackBoard and Wikis to Create a Collaborative Virtual Environment.” O’Sullivan-Gavin, Susan A. and Shannon, John H. Seton Hall University, Stillman School of Business, Division of Research and Teaching. South Orange, NJ (Apr. 2008).
  • “Blackboard, Blogs & Wikis: Using Technology to Engage Students & Enhance Learning.” O’Sullivan-Gavin, Susan A. and Shannon, John H. Seton Hall University. Stillman School of Business, Division of Research and Teaching. South Orange, NJ (Oct. 2007).

Invited Guest Speaker

  • “Corporate Social Responsibility.” Center for Leadership Development (Honors Program), Stillman School of Business, Seton Hall University, South Orange, NJ (Sept. 2009).
  • “Executives in Leadership: Juggling Work and Personal Life.” Center for Leadership Development (Honors Program), Stillman School of Business, Seton Hall University. Delivered opening and closing remarks. Seton Hall University, South Orange, NJ (Apr. 2009).
  • “The Law School Application Process.” St. Thomas More Pre-Legal Society Annual Fields of Law Dinner. Seton Hall University, South Orange, NJ (Spring 2002, 2005).

Awards

  • “An Integrated Writing Assignment for Finance and Accounting Majors: Analyzing the SEC Plain Writing Requirement in SEC Required Filing Documents using Artificial Intelligence Tools to Determine Readability.” O’Sullivan-Gavin, Susan A. and Wagner Ricci, Cecilia. Presented by Susan A. O’Sullivan-Gavin. Academy of Business Research Online Conference (Best Paper Award) (June 2024).
  • 2024 (SPRING) Rider University, Research Leave: “Privacy in the Workplace: An Analysis of Technology Developments After the Covid-19 Pandemic.” Awarded by the Provost and Vice President for Academic Affairs, upon recommendation of the University Faculty Development Committee.
  • 2022 - 2023: Norm Brodsky College of Business, Davis Research Fellowship: “Analyzing the SEC Plain Writing Requirement in SEC required filing documents: An Integrative Writing Assignment for Finance and Accounting Majors.”
  • 2019: Rider University, College of Continuing Studies - Online Course Development Grant: CIDILABS.
  • 2017 (SPRING) Rider University, Research Leave: “New Media Research Series.” Awarded by the Provost and Vice President for Academic Affairs, upon recommendation of the University Faculty Development Committee.
  • 2016, Rider University, College of Continuing Studies MBA Online & Hybrid Course Development Grant.
  • 2015 – 2016 Rider University, College of Business Administration, Davis Research Fellowship, “Engaging Students in Research Projects: An Analysis of Teaching Effectiveness and Learning Outcomes from a Student Perspective Survey.”
    • “Rogue” Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?” Amazeen, Michelle A. and O’Sullivan-Gavin, Susan A. The Association for Education in Journalism and Mass Communication (AEJMC) Walter Cronkite Conference on Media Ethics and Integrity (Best Paper Award). Missouri Western University, MO (Nov. 2014).
    • “The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or ‘Scam’ Ads.” O’Sullivan-Gavin, Susan A. and Amazeen, Michelle A. The Academy of Business Research (Best Paper Award). Atlantic City, NJ (Sept. 2014).
    • “Can Consumers’ Online Privacy Be Protected?” Lozada, Hector, Kritz, Gary and O’Sullivan-Gavin, Susan A. Presented by Hector Lozada. Marketing Management Association Spring Proceedings (Best Paper Award). p ix, p101. Las Vegas, Nevada (2014).
  • 2013 – 2014 Rider University, College of Business Administration, Davis Research Fellowship: “Scam Advertising in the Digital Age: Creative Reputation-Building of Industry Irresponsibility?” with Dr. Michelle Amazeen.
  • 2013 Rider University Summer Research Fellowship. Awarded by Rider University, the Provost and Vice President for Academic Affairs, upon recommendation of the Faculty Development Committee.
  • 2012 Rider University Summer Research Fellowship. Awarded by Rider University, the Provost and Vice President for Academic Affairs, upon recommendation of the Faculty Development Committee.
  • 2011 Rider University Summer Research Fellowship. Awarded by Rider University, the Provost and Vice President for Academic Affairs, upon recommendation of the Faculty Development Committee.
  • 2009 – 2010 Graduate Teacher of the Year. Awarded by the Stillman School of Business Graduate students and Dean, Stillman School of Business, Seton Hall University (May 2010).
  • 2006 – 2007 Research Achievement Award. Awarded by the Dean, Stillman School of Business, Seton Hall University (Sept. 2007).
  • 2006 – 2007 Undergraduate Teacher of the Year. Awarded by the Stillman School of Business undergraduate student organization Alpha Kappa Psi and the Dean, Stillman School of Business, Seton Hall University (Mar. 2007).
  • 2005 – 2006 Outstanding Teacher Recognition. Recognized by the Dean and Department Chair, Stillman School of Business, Seton Hall University (Aug. 2006).
  • 2003 – 2004 Research Achievement Award. Awarded by the Dean, Stillman School of Business, Seton Hall University (Aug. 2004).