Wednesday, Apr 17, 2024
Winning video named Best University Online Ad
A Rider University ad campaign has been honored with the 2024 Internet Advertising Competition (IAC) Award in the Best Education Online Ad/Best University Online Ad category.
The University proudly collaborated with esteemed organizations Princeton Partners, Infillion and Atmospheric Digital to craft a campaign that speaks to the transformative experience that is a Rider University education, using a video created in partnership with agency 160/90.
"We are honored to be recognized among the best in the industry,” says Kristine Brown, vice president of External Affairs at Rider University. “Although we love when our creative teams are recognized for their hard work and relentless pursuit of excellence, we’re even more inspired when we create an authentic ad campaign that accurately reflects the Rider University experience that ultimately inspires our audience and drives engagement. That’s the goal of everything we do.”
Now in its 21st year, the IAC Awards is renowned as the premier industry-based advertising award competition dedicated exclusively to online advertising.
Developed by the Web Marketing Association to identify and celebrate outstanding achievements in digital ad development, the awards provide participants with a platform to showcase their creativity, innovation and impact. Each year, entries are meticulously evaluated on seven criteria: creativity, innovation, impact, design, copywriting, use of the medium and memorability.