Monday, Sep 14, 2015
Robert J. Lackie's new book is 'Creative Library Marketing and Publicity: Best Practices'
Professor-Librarian and Department Chairperson of Moore Library Robert J. Lackie co-edited a new book, Creative Library Marketing and Publicity, with M. Sandra Wood.
Rowman & Littlefield will publish the book, which is now available for pre-order, on Sept. 18.
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types, including both small and large public, academic and school libraries, systems and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding and promoting a library service or program, providing information about planning, actual promotion techniques and evaluating the success of the plan or promotion methods.
Praising the book, Wheaton College Professor Laura Tomcik called it “incredibly relevant for the challenges that library marketing professionals are dealing with in today’s libraries.”
A frequent presenter at library, education, and technology conferences and meetings and published within various professional and scholarly works, Lackie has also co-written or co-edited three books. For his teaching, writing, leadership and service to the library profession, he has received several accolades, including the NJLA 2014 Public Relations Award—Tech Shoutout Category, the ACRL/New Jersey Chapter 2011 Distinguished Service Award and the ALA 2006 Ken Haycock Award for Promoting Librarianship, among others.