A Strategic Plan for Success

From thinking and writing strategically to crisis com­munication and integrating current communica­tion technologies, students in the new Master of Business Communication program, or M.A.B.C., are learning to leverage com­munication strategies and the funda­mentals of business for success in the marketplace.

With 28 students enrolled, the graduate program has had a healthy start, according to Dr. Jonathan Millen, associate dean of Liberal Arts and Sciences. “Geared toward working adults, the program is a creative collabo­ration of the Department of Communication, Journalism, and Media and the College of Business that meets the needs of today’s businessperson,” Mil­len said.

The degree, earned through the Department of Communication, Journalism, and Media, is relevant to almost any career. Current students are working in public relations, public affairs , IT and human resources.

Rider’s accessibility to New York City and Philadelphia, the convenience of evening classes while working full time, and the opportunity to devel­op higher-level communication and leadership skills that can be applied at the office are appealing to prospective students.

“Our studies have revealed that those hiring in all areas of business are looking for effective communicators,” explained Dr. Pamela Brown, chair of the Department of Communication, Journalism, and Media. “The mes­sage from executives is clear: They can teach employees to do the job but they can’t teach them how to be strong communicators.”

The M.A.B.C addresses that need with a heavy emphasis on visual, oral and written communication skills; a requirement for completing two M.B.A. courses; and instruction in gathering, analyzing and using data in a way that is valuable in any business. In the curricu­lum’s capstone course, which combines research and on-site interactions with selected businesses in the region, students apply what they’ve learned in class and develop fresh ideas to enhance corporate communications.

“We recognized that there was not a communication program in the area with a true business com­ponent,” Brown said. “So, we’ve set a goal to develop a reputation for offering a high-quality degree in business communications. It’s the combination of scholarly research and theory and the real-world application of that mate­rial that brings value to the master’s program.”

Last summer, Brown turned real-world news issues faced by professionals on the job into exercises in her Legal and Ethical Is­sues for Professional Communicators class. “The students applied theory and research to tackle the problems that massive media coverage of bad passenger experiences created for the cruise indus­try,” she explained.

Michelle Bucknam ’08 of Hammonton, N.J., who earned a B.A. in Journalism and now works in the marketing/communications field, chose the program because she felt the communications/business combi­nation would be “a desirable master’s degree for the career advancement I was seeking.”

David Pavlak ’13 of Bloomingdale, N.J., who will complete the pro­gram in the spring, believes that the advanced degree will set him apart from the competition.

“I have become more well-rounded in communications,” Pavlak ex­plained. “And the business component has added to the depth of my knowledge, both certain to benefit me in my career.”