Associate Professor

Department Name 
Marketing, Advertising and Legal Studies
Office Location 
Sweigart Hall 316
Mailing Address 
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Joe Kim

Teaching Interests

Business to Business Marketing; International Marketing

Research Interests

Health-care marketing; international marketing; business to business marketing; marketing supply chain

Background Information

  • Doctorate of Philosophy, 1979, St. Louis University, Marketing, Finance
  • Master of Business Administration, 1972, Yonsei University, Marketing
  • Bachelor of Art, 1969, Soong Sil University, South Korea, English Literature

Refereed Articles

  • Gao, Z., Xu, J., & Kim, J. H. (2013). The Effect of Racial Cues on the Reader's Response To Advertisements: A US-China Comparative Study. Asia-Pacific Journal of Marketing and Logistics, 25 (3), 510-532.
  • Meric, I., Kim, J. H., Gong, L., & Meric, G. (2012). Co-movements of and Linkages between Asian Stock Markets. Business and Economics Research Journal, 3 (1).
  • Kim, J. H. & Kim, S. (2011). Breach of Trade Secrets in Marketing Goods and Services. Journal of Global Business Issues, 5 (2), 1-10.



  • 2009: Faculty Research Leave Rider University.
  • 2008: Summer Research Fellowship Rider University.
  • 2006: Davis Fellowship Rider University.
  • 2003: Summer Research Fellowship Rider University.