Students are required to complete 1 of 5 concentrations for the Marketing Major
Marketing Major Requirements
Students interested in retailing usually choose: MKT 250 Retailing Management, MKT 320 Consumer Behavior, and MKT 440 Sales Management.
Students interested in business-to-business marketing usually choose: MKT 310 Business to Business Marketing, MKT 340 Personal Selling, and MKT 440 Sales Management.
Students interested in marketing research usually choose: MKT 320 Consumer Behavior and MKT 366 Marketing Research.
For graduation, students must achieve an overall GPA of 2.0 or higher in the major, with no course grade less than “C-”. Majors are encouraged to take additional marketing and advertising courses to satisfy free elective requirements.
The concentration in financial services marketing is open to Finance and Marketing majors. Students majoring in Finance are required to complete 12 credit hours in marketing coursework; and students majoring in Marketing are required to complete 12 credit hours in finance coursework.