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Financial Services Marketing Concentration

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The Concentration in Financial Services Marketing is designed for students interested in the many careers requiring knowledge of finance as well as strong marketing skills. 

Non-business majors might find our minor in Finance to be a worthwhile addition to their program.  They can receive their non-business degree and at the same time acquire considerable business knowledge and skills from our Finance minor.  

The concentration in financial services marketing is open to Finance and Marketing majors in the CBA. Students majoring in Finance are required to complete 12 credit hours in marketing coursework; and students majoring in Marketing are required to complete 12 credit hours in finance coursework.

Finance Majors

REQUIRED COURSES  
MKT 340 Personal Selling 3
MKT 440 Sales Management 3
ELECTIVE COURSES  
Select two of the following: 6
Service Marketing  
Business to Business Marketing  
Consumer Behavior  
Marketing Research  
Independent Research and Study  
Internship-Based Indep Study  
Total Credits 12

In order to complete the concentration, students must achieve a minimum grade of “C” in each of the courses within the concentration.

For information on the Financial Services Marketing Concentration please contact:

Ira Sprotzer
Associate Professor and Chairperson
Sweigart Hall 239

Professor Sprotzer has taught business law, business ethics and corporate responsibility at Rider for 35 years. His professional experience includes the practice of business law and real estate law, as well as trust and estate planning. His research interests are in constitutional law as it relates to business and business ethics and he has published articles in a variety of business journals. Professor Sprotzer has taught in the EMBA program since its inception and was influential in the redesign of the program.