Cynthia Newman
Sweigart Hall 219

Areas of Expertise

Positioning; strategic market planning; marketing of higher education institutions; marketing research

Research Interests

Scholarship of teaching and learning; planning and positioning in the nonprofit sector

Teaching Interests

Strategic market planning; principles of marketing; introduction to business; international marketing; marketing analysis and decision making

Lan Ma Nygren
Associate Dean for Undergraduate Programs
Sweigart Hall 216

Background Information

  • Doctorate in Statistics, 2003, New York University, Statistics
  • Master in Economics, 1997, Ohio State University, Economics
  • Master of Science, 1995, Renmin University, Beijing, China, Statistics
  • Bachelor’s of Science, 1992, JiangSu Institute of Technology, Statistics

Refereed Articles

    Ronald Cook
    Associate Dean, Graduate Programs
    Sweigart Hall 217

    Areas of Expertise

    Small business management; small firm consulting; starting new ventures; family businesses; business planning

    Research Interests

    Business planning; microenterprises

    Campus Involvement

    Director of Entrepreneurial Studies and the Small Business Institute

    Jaime Hall
    Academic Coordinator
    Sweigart Hall 214A

    Jaime Smith Hall has been the Undergraduate Academic Coordinator for Rider University’s College of Business Administration for over 10 years and is an integral part of the CBA team. Prior to her current position, Jaime worked as an Administrative Assistant for CBA while completing her MBA coursework. She holds a Bachelor's degree in Political Science from the University of Delaware, and an MBA from Rider University.

    Jean Cherney
    Academic Coordinator, Graduate Programs
    Sweigart Hall 236
    Lauren Durkin
    Manager of Accreditation and Assessment
    Sweigart Hall 214
    Barbara Damico
    Administrative Associate
    Sweigart Hall 215
    Sallie Gordon
    Administrative Specialist
    Sweigart Hall 351
    Mariann Ubry
    Executive Secretary to the Dean
    Sweigart 214
    Joanne Wetherbee
    Administrative Specialist
    Sweigart Hall 238
    Lindsay Alvarado
    Career Advisor, CBA
    Sweigart Hall 346

    Lindsay is the Career Advisor for the College of Business Administration.  As a Career Advisor, she assists current students and alumni with: