'93 Graduate Leads
Technology Group at Medical Broadcasting Company
Navarrow Wright, a 1993 graduate
of Rider University with a bachelor’s degree in computer
information systems, joined Medical Broadcasting Company (MBC)
as senior vice president, leading the agency's growing technology
team.
Wright played on the men's basketball team and
earned a varsity letter in 1991-92. He was also a member of
numerous clubs and organizations while a student at Rider.
Previously, Wright was chief technology officer
for BET.com, the number one African-American Internet portal
run by Black Entertainment Television. Under his direction,
BET.com doubled its number of registered users and unique
visitors, and won numerous best-in-genre awards from companies
including Yahoo! and AOL. Navarrow also served as vice president
of technology for 360 Hiphop.com, a start-up created by entertainment
mogul Russell Simmons.
"Navarrow has a proven track record of
bringing new technology to an industry that is user friendly
and produces business results," David Kramer, MBC's chief
executive officer, said. "We know that pharmaceutical
marketing needs to apply these principles as healthcare becomes
more and more of an on-demand experience."
"I have experienced firsthand throughout
my career how technology can shape life and improve the quality
of people's lives, and nowhere is that more relevant today
than in healthcare. MBC is the leader in utilizing new marketing
technologies to reach patients and physicians, and I look
forward to exploring how we can take that to the next level,"
said Navarrow Wright, senior vice president, technology for
MBC.
Wright has more than 13 years of experience
in the design and development of Web applications and is considered
an authority in enterprise content management implementations.
Wright's expertise has earned him a coveted place on the advisory
board of many dominant Internet technology leaders, such as
Akamai, Vignette and InfoWorld magazine.
He has also worked as the director of technology
for Raymond Karsan Associates, a leading provider of Web-based
training solutions for Fortune 500 companies. Before joining
Raymond Karsan, Wright was the senior software engineer for
Lippincott Williams and Wilkins, one of the largest medical
book publishers in the country, in their electronic publishing
department where he was instrumental in the design and development
of Internet-based publishing systems for online medical journals.