Graphic Standards Manual and Editorial Style Guide
Using the Rider Logo
Because the Rider logo is the cornerstone of our visual identity, it’s important that it be used consistently and correctly in all communication efforts to present a unified image to the University’s many audiences.
Before using the logo, please read the Rider Graphic Identity Standards Manual for policies and guidelines on acceptable and unacceptable logo usage, placement and colors. You can download the manual or request a hard copy by contacting the Office of University Communications.
NOTE: All printed and electronic materials produced by or for Rider University must reflect the University’s graphic standards as outlined in the standards manual. Logos may not be redrawn or altered in any way. Invoices will not be paid for external orders that do not comply with official University standards.
Need Additional Help?
Should you have any questions about whether your design or logo treatment meets University standards, please contact the Office of University Communications, Moore Library, Room 127, at 609-896-5192.
Some Helpful Tips When Downloading Files
When downloading an electronic logo, it’s very important to use the proper graphic file to achieve a crisp, clean and professional-looking job. For this reason, Rider’s logos are available in a variety of different formats and color builds.
Please keep in mind that:
- Even though they appear to be the same when viewed online, graphic files for printing (high resolution) and the Internet (low resolution) are not interchangeable! For example, if you copy a low-res logo from a Web site for use on a printed job, a fuzzy or blurred image will result.
- Select low-resolution graphics (72 dpi) if you are using the logo on a Web site.
- Select a high resolution image (300 dpi) if you are producing a printed piece.
- Color files for offset printing must specify either Pantone or CMYK inks. The attached files feature Rider’s logos two-color (Pantone 201 and 424) and black. If you are printing the logo using four-color process screen builds (CMYK), please contact the Office of University Communications for these files.
- If you are using the logo on a large-sized project (such as a banner, billboard or display unit), please contact the Office of University Communications for larger electronic files.
NOTE: In most cases, a JPEG file will suffice to produce your job. However, depending on the size or method of reproduction used, you may be asked to provide the logo in a special format, such as TIFF or EPS file.
NOTE: Use of the official Rider University Seal is restricted and must be approved by the Office of the President. For this reason, this image is not available online.
University Logo with College Names
The University logo may be used with the names of three of Rider’s colleges and the School of Education; these logos should appear exactly as shown and not be recreated in any way.
University Logo with Campus Locations
There are times when it is important to incorporate Rider’s campus locations with the logo. Below are appropriate treatments to follow.
Westminster College of the Arts and Westminster Choir College Logos
Special logo treatments integrating the names of Westminster College of the Arts and Westminster Choir College with the University have been developed in recognition of the historical tradition and equity invested in the Westminster name. For information on how to use these logos, contact Westminster’s Office of External Relations at 609-921-7100, ext. 8307.
NOTE: A historic Westminster Choir College Seal is available by permission only. For this reason, this image is not available online. Contact Westminster’s Office of External Relations for assistance.
Broncs Athletics Logo
In addition to the University’s logos, Rider has adopted an athletics logo that may be used by members of the University community. It features the Bronc, the official mascot of Rider University’s sports teams. Use of this trademarked logo is restricted to athletics-related programs and events. It must be reproduced using authorized digital files with the approved University colors.
For details, contact the Department of Athletics at 609-896-5249.
Whenever possible, the logo should appear on a white background. On occasion, however, the logo may be printed in reverse (white logo on a solid black or cranberry background). An easy way to tell if the proper reverse application is being used is to ensure that the tree is not white. Do not adjust regular logo art for reverse applications. Also, the logo should never be reversed out of a patterned or busy background. No additional border or rule lines should be included around the shield outline. Please note that for technical reasons, only EPS files are available for reverse applications.
| ||Reverse Logo - Black || ||eps || || |
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| ||Reverse Logo - Cranberry || ||eps || || |