107.7 The Bronc is first to broadcast live from Philadelphia Auto Show
107.7 The Bronc became the first college radio station to broadcast live at the Philadelphia Auto Show on Sunday, Jan. 29. The Bronc brought a team of students to the show to broadcast live from noon to 4 p.m. and promote the fifth largest auto show in the nation on social media.
More than 700 vehicles were on display on the 700,000 square foot display floor in the Pennsylvania Convention Center. The auto show staff contributed more than 30,000 on-site hours of labor setting up and removing displays.
Andrew Zayicek, a junior digital media major who has worked with The Bronc since freshman year, co-hosted The Bronc's live broadcast at the auto show and conducted interviews.
“When I walked into the event, I was amazed by the size of the venue and the amount of cars it held,” Zayicek says. “Seeing that gave me a perspective about the thousands of people I was going to be broadcasting in front of. During this experience, I had the opportunity to interview vendors, directors of the auto show and even the first girl to earn a win and pitch a shutout in the Little League World Series, Mo’ne Davis."
The auto show opportunity aligns with Rider’s learner-centered mission to provide students with real-life experiences that build on the knowledge students have acquired in classes.
"Broadcasting live from a prestigious event, like the 2017 Philly Auto Show, provides our students with an incredible engaged learning experience that will make their resume pop and stand out from the crowd when looking for employment opportunities post-Rider," says the General Manager of 107.7 The Bronc, John Mozes.
Meghan Korb, a senior public relations major, was in charge of The Bronc’s social media posts from the event. She used Facebook, Instagram and Snapchat to promote the event.
“It was a lot fun taking pictures of everyone and trying to come up with innovative ways to get people interested in the event,” says Korb. “It’s important to be involved outside of the classroom in events like this because it’s an experience that can better yourself.”
107.7 The Bronc received the Best College Radio Station in New Jersey for 2016. It was the first college radio station to broadcast from the Philadelphia Auto Show, the first college radio station to ever broadcast from the Philadelphia Flower Show and the only college radio show to broadcast from both.
“With so many successful and award-winning college radio stations in New Jersey, as well as the New York and Philadelphia metro areas, it is an incredible honor to be selected by the Philly Auto Show to broadcast live from an event that attracts over 250,000 attendees annually," Mozes says.