Rider Competes in J&J National Business Case Competition
From left: Jonathan Moyer, Victoria Marquardt, Bryan Griffith and Eric Elgin represented Rider in the J&J Case Competition.
Four students from the College of Business Administration represented Rider in the national phase of the Johnson & Johnson National Business Case Competition on March 29 and 30 at J&J’s Worldwide Headquarters in North Brunswick.
The Rider team was composed of Eric Elgin ’14, an Accounting major; Bryan Griffith ’13, a Marketing major; Victoria Marquardt ’14, an Accounting major; and Jonathan Moyer ’13, an Accounting major.
As part of the case competition, the teams were required to make a recommendation on whether to lease or buy a skin care product line from an internationally based company and on how to position, price and promote that line to the United States market.
“The team’s presentation was a very professional and compelling analysis of the situation,” she said. “They presented a strategically motivated recommendation that was justified by financial analysis as well as a consideration of the company’s mission and values.”