Rider Students Give Business Advice to Princeton YWCA

Students from Rider University’s Small Business Institute® presented a business plan to their client Princeton YWCA on December 16 on the Lawrenceville campus.
Wednesday, December 21, 2011

Students from Rider University’s Small Business Institute® presented a business plan to their client Princeton YWCA on December 16 on the Lawrenceville campus.

The Master of Business Administration students explored ways to increase the number of students in the Princeton YWCA’s English as a Second Language Program and reduce the program’s reliance on grants, and developed promotional materials to help the ESL program attract company-specific courses. 

The Small Business Institute®, led by Dr. Ronald Cook, provides confidential consulting to small businesses and organizations by teams of graduate or senior business students during an academic semester, under faculty supervision.  

Standing, from left to right are MBA students Zack Brigman of Yardville, N.J., Kristy-Rose Dougherty of Philadelphia, Pa., and Elizabeth Williams of Jackson, N.J. Seated, from left to right are Diane Hasili, YWCA Chief Marketing Officer, Paula Rossi, ESL Program Director, Margaret Coppola, YWCA Chief Financial Officer, Judith Hutton, YWCA CEO. 

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