Susan O'Sullivan-Gavin
Assistant Professor Email: sosullivang@rider.edu
Phone Number: (609) 896-5374
Department Name:
Marketing, Advertising and Legal Studies
Office Location:
Sweigart Hall 253

Faculty Office Hours

Mailing Address:
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Role: 
Faculty
Title: 
Assistant Professor
Email: 
sosullivang@rider.edu
Phone Number: 
(609) 896-5374
Department Name: 
Marketing, Advertising and Legal Studies
Mailing Address: 
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Office Location: 
Sweigart Hall 253

Background Information

  • JD Seton Hall University, School of Law, 1991
  • B.A. Seton Hall University, Political Science, 1988

Refereed Articles

  • O’Sullivan-Gavin, S. A. & Shannon, J. H. (2014). Making the Leap: Developing and Implementing Hybrid and Online Legal Studies Courses. Southern Journal of Business & Ethics, 6, 69-91.
  • Ricci, C. & O'Sullivan-Gavin, S. A. (2014). An Analysis of Earnings Manipulation via Inventory in Companies Sanctioned by the SEC. Journal of Applied Financial Research, 1, 24 - 35.
  • Lozada, H., O'Sullivan-Gavin, S. A., Kritz, G., & Mintu-Wimsatt, A. (2013). The Challenge of Online Privacy to Global Marketers. Journal of Marketing Development and Competitiveness, 7 (1), 54-62.
  • Ricci, C. & O'Sullivan-Gavin, S. A. (2012). Internal Financial Impacts of the SEC's Accounting and Auditing Enforcement Releases (AAERs). Journal of Business and Economic Perspectives, 39 (1), 7-17.
  • O'Sullivan-Gavin, S. A. & Shannon, J. (2011).  Managing the Impact of New Media on the Employment Relationship.   Pepperdine's Journal of Business, Entrepreneurship and the Law, 4 (2), 191-221.

Refereed Proceedings
Abstract Only

  • Lozada, H., Kritz, G., & O'Sullivan-Gavin, S. A. (2014). Can Consumers' Online Privacy Be Protected?  Marketing Management Association Spring Proceedings 2014, 101.

Non-Refereed Articles

  • Hunter, R. J., Shannon, J. H., O'Sullivan-Gavin, S. A., & Blodgett, M. (2011). Regulation: A Historical Perspective and Discussions of the Impact of the Commerce Clause and the Fourteenth Amendment and the Move to Deregulate the American Economy. University of La Verne Law Review, 32 (2), 137-164.

Book

  • Hunter, R. J., Shannon, J. H., Amoroso, H. J., & O'Sullivan-Gavin, S. A. (2012). The Legal Environment of Business: A Mangerial and Regulatory Perspective, Third Edition (Third Ed. ed.). New York, NY: CreateSpace.
  • Hunter, R. J., Shannon, J. H., Amoroso, H. J., & O'Sullivan-Gavin, S. A. (2010). The Legal Environment of Business: A Mangerial and Regulatory Perspective, Third Edition. Ohio: Cengage Learning.

Book Chapters

  • Amazeen, Michelle and O’Sullivan-Gavin, Susan A. (Forthcoming). Rogue Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?” Media Ethics: Changing Ethics in a Digital World. Paul Booth and Amber Davisson, Eds.

Presentation of Refereed Papers
International

  • O'Sullivan-Gavin, S. A. & Gao, Z. (2014, July). Policy-Making on Consumer Privacy Protection in China: A Historical Review.  14th Bi-Annual International Society of Markets & Developments Special Interest Group Conference at the 39th Annual Macromarketing Conference, July 2-5, 2014, Royal Holloway University of London, London, England., London, Great Britain.

National

  • Amazeen, M. A. & O’Sullivan-Gavin, S. A. (2014) “Rogue” Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?” Association for Education in Journalism and Mass Communication (AEJMC) Inaugural Walter Cronkite Conference on Media Ethics and Integrity, Missouri Western University (Best Paper Award), Missouri.
  • Lozada, H., Kritz, G., & O'Sullivan-Gavin, S. A. (2014). Can Consumers' Online Privacy be Protected?  Marketing Management Association Spring Proceedings 2014, Las Vegas, Nevada.
  • Kritz, G., O'Sullivan-Gavin, S. A., & Lozada, H. (2011, February). Behavioral Targeting & Privacy Issues: What Consumers Don't Know Could Hurt Them. American Society of Business and Behavioral Sciences (ASBBS), 18th Annual Conference, Las Vegas, Nevada.
  • Hunter, R., Shannon, J. H., & O'Sullivan-Gavin, S. A. (2010, August). Regulation: A Historical Perspective and Discussion.  Academy of Legal Studies in Business, Richmond, Virginia.
  • O'Sullivan-Gavin, S. A. (2010). Managing the Impact of New Media on the Employment Relationship. Academy of Legal Studies in Business, Richmond, Virginia.

Regional

  • O’Sullivan-Gavin, S. A. & Amazeen, M. A. (2014). The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or ‘Scam’ Ads. The Academy of Business Research Fall, 2014 Conference (Best Paper Award), Atlantic City, NJ.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013). Keeping it Real: Using Technology to Connect Current Events with Course Theories and Concepts. The Business Professor Teaching Summit 2013. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University, Philadelphia, Pennsylvania.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013, January). Cloudy with a Chance of? Introducing Cloud Technology to Students through Learning Management Systems, Open Source and Free Applications, and Active Learning. 2013 EDUCAUSE Mid-Atlantic Regional Conference, Baltimore, Maryland.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2012). Making the Leap: Developing and Implementing Hybrid and Online Courses at Rider University and Seton Hall University. The Business Professor Teaching Summit 2012. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University, Philadelphia, Pennsylvania.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2011). Across Campuses: Using Blogs to Engage Students and Enhance Learning at Rider University and Seton Hall University.  The Business Professor Teaching Summit 2011. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University, Philadelphia, Pennsylvania.
  • Hunter, R., Shannon, J. H., O'Sullivan-Gavin, S. A., & Blodgett, M. (2010). Regulation in the American Economy: A Historical and Policy Perspective. Southern Academy of Legal Studies in Business (SALSB) Annual Meeting, San Antonio, Texas.

State

  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013). Cloud Technology and Teaching: Helping Students Understand, Use and Maximize Cloud Technology in Courses. NJEDge.net. Annual Conference 10.0: Digital Reality, Plainsboro, New Jersey.
  • O'Sullivan-Gavin, S. A. (2013). The Sky's the Limit – Teaching and the Cloud: Helping Students Understand, Use and Maximize Cloud Technology in Courses. NJEDge.Net 14th Annual Faculty Showcase, Georgian Court University, Lakewood, New Jersey.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2012). A Collaborative Model for the Development and Implementation of Hybrid and Online Courses at Rider University and Seton Hall University. NJEDge.net. Annual Conference 9.0, Policy and Governance Track, Plainsboro, New Jersey.

Presentation of Non-Refereed Papers
Local

  • Shannon, J. H. & O'Sullivan-Gavin, S. A. (2012). Online and Hybrid Course Development. The Teaching. Learning and Technology Center Summer Series Workshop, Seton Hall University, South Orange, New Jersey.
  • O'Sullivan-Gavin, S. A. (2012). New Media and Corporate Policies. Rider University, College of Business, Work-In-Progress Seminar, Lawrenceville, New Jersey.

Honors/Awards/Grants
Honor

  • 2014: Best Paper Award: Can Consumers' Online Privacy Be Protected? Marketing Management Association Spring Proceedings 2014, ix, 101, Las Vegas, NV. Lozada, H., Kritz, G. & O’Sullivan-Gavin, S. A.
  • 2014: Best Paper Award: “Rogue” Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?” Association for Education in Journalism and Mass Communication (AEJMC) Inaugural Walter Cronkite Conference on Media Ethics and Integrity, Missouri Western University, Missouri. Amazeen, M. A. & O’Sullivan-Gavin, S. A.
  • 2014: Best Paper Award: The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or ‘Scam’ Ads. The Academy of Business Research Fall, 2014 Conference, Atlantic City, NJ. O’Sullivan-Gavin, S. A. & Amazeen, M. A.

Awards

  • 2013: 2013 Summer Research Fellowship. Rider University. 2013 Summer Research Fellowship
  • 2013: Davis Research Fellowship 2013 - 2014. Rider University, College of Business Administration.
  • 2012: 2012 Summer Research Fellowship. Rider University. 2012 Summer Research Fellowship
  • 2011: 2011 Summer Research Fellowship. Rider University. 2011 Summer Research Fellowship
  • 2010: Seton Hall University Stillman School of Business. Graduate Teacher of the Year
  • 2007: Seton Hall University Stillman School of Business. Research Achievement Award
  • 2007: Seton Hall University Stillman School of Business - Alpha Kappa Psi. Teacher of the Year
  • 2006: Seton Hall University Stillman School of Business. Outstanding Teacher Recognition
  • 2004: Seton Hall University Stillman School of Business. Research Achievement Award