Sigfredo Hernandez
Associate Professor Email: hernandez@rider.edu
Phone Number: (609) 895-5509
Department Name:
Marketing, Advertising and Legal Studies
Office Location:
Sweigart Hall 357

Faculty Office Hours

Mailing Address:
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Role: 
Faculty
Title: 
Associate Professor
Email: 
hernandez@rider.edu
Phone Number: 
(609) 895-5509
Department Name: 
Marketing, Advertising and Legal Studies
Mailing Address: 
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Office Location: 
Sweigart Hall 357

Areas of Expertise: Team learning; mentoring and entrepreneurship education of urban youth; assessment learning; Hispanic consumer behavior
Teaching Interests: Marketing Principles, International Marketing, Marketing  Research, Minding Our Business
Research Interests: Summer Learning; Youth Development; Hispanic Marketing

Background Information

  • Doctor of Philosophy, 1988, Temple University, Marketing, Quantitative Methods
  • Master of Arts, 1977, Boston University, Economics
  • Bachelor’s of Arts, 1976, University of Puerto Rico, Economics

Refereed Articles

  • Newman, C. M. & Hernandez, S. A. (2011).  Minding Our Business: Longitudinal Effects of a Service-Learning Experience on Alumni.  Journal of College Teaching and Learning, 8 (8), 39-48.
  • Hernandez, S. A. & Newman, C. M. (2009).  Minding Our Business Summer Program: An Intensive Entrepreneurship Experience for Urban Preadolescents.  Journal of the Academy of Business Education, 10, 118.

Refereed Proceedings

  • Newman, C. M. & Hernandez, S. A. (2011).  Minding Our Business: Longitudinal Effects of a High-Quality Service-Learning Experience in Entrepreneurship on Alumni.  Academy of Business Disciplines.

Full Paper

  • Hernandez, S. A. & Newman, C. M. (in press, 2013). Long-Term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle-School Students. Academy of Business Education Financial Education Association Conference.

Presentations of Refereed Papers

  • Higginbotham, M. & Hernandez, S. A. (2011, November). Reading Strategies for Improving Reading Effectiveness - Workshop.   National Conference on Summer Learning, San Francisco, California.
  • Newman, C. M. & Hernandez, S. A. (2010). Minding Our Business: Longitudinal Effects of a High Quality Service-Learning Experience in Entrepreneurship on Alumni.   Academy of Business Disciplines, Ft. Myers, Florida.
  • Eder, L. & Hernandez, S. (2009). Building Entrepreneurial Skills in Niger. Title V!   IEPS, 50th Anniversary Conference, Washington, District of Columbia.
  • Hernandez, S. A. (2009). Minding Our Business: An Effective Summer Program for Urban Preadolescents.   Small Business Institute Annual Conference, Clearwater, Florida.

National

  • Hernandez, S. A. & Newman, C. M. (2013, September). Long-Term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle-School Students. Academy of Business Education Financial Education Association Conference, Southampton, Bermuda.

Honors/Awards
Awards 

  • 2009:  Minding Our Business Summer Excellence Award Finalist National Center for Summer Learning.
  • 2009:  Best Practices in Entrepreneurship Award for Minding Our Business Summer Program Small Business Institute Annual Conference.
  • 2008:  Minding Our Business Summer Excellence Award Finalist National Center for Summer Learning.
  • 2007:  Davis Research Fellowship Rider University.
  • 2007:  Reverend Deborah Cannon Partridge Wolfe, Ed.D. - One-Step Beyond recognition for work in promoting equity and creating opportunities for youth Office of Vocational-Technical Career and Innovative Programs, State of NJ, Department of Education.
  • 2006:  Advisor Appreciation Award - in recognition for commitment to advising Rider University students Rider University.
  • 2006:  President's Award recognizing the contributions of the Minding Our Business Program to urban youth, Urban League, Trenton Chapter.
  • 2005:  Summer Research Fellowship, Rider University.
  • 2004:  Summer Research Fellowship, Rider University.
  • 2002:  Faculty Development Leave, Rider University.
  • 2002:  Summer Development Fellowship, - Rider University.
  • 2002:  Summer Faculty Development Fellowship, Rider University.
  • 2001:  Advisor Appreciation Award - in recognition for commitment to advising Rider University students Rider University.
  • 2001:  Dr. Mary McLeod Bethune Award for the Minding Our Business Project's Contribution to the Development of Trenton Youth Dr. Mary McLeod Bethune Award.
  • 1999:  Business Advisory Board Innovation Award - for Minding Our Business.
  • 1992:  Christian R. and Mar F. Lindback Award for Distinguished Teaching.

Honors

  • 2012:  Nancy Gray Award Rider University.
  • 2006:  Resolution recognizing the contributions of the Minding Our Business Program to Trenton's disadvantaged youth Mercer County Board of Chosen Freeholders.
  • 2001:  For Outstanding Service to Others in the Field of Education and Community Involvement Dr. Mary McLeod Bethune Award.
  • 2001:  Joint Legislative Resolution by the Senate and General Assembly recognizing the valuable contributions of Minding Our Business to Trenton youth State of New Jersey.
  • 2000:  Joint Legislative Resolution by the senate and General Assembly recognizing the valuable contributions of Minding Our Business to Trenton youth, State of New Jersey.
  • 1996:  Received for creating the Minding Our Business Mentoring Program in Entrepreneurship, 1996-97 Jesse H. Harper Endowed Professorship of Marketing.
  • 1993:  Highest award for service granted by Rider University Frank N. Elliot Award for Distinguished Service.
  • 1992:  Granted by the Board of Foreign Scholarships and the United States Information Agency Fulbright Professorship for Teaching in Panama.