Title:
Associate Professor
Email:
hernandez@rider.edu
Phone Number:
(609) 895-5509
Department Name:
Marketing, Advertising and Legal Studies
Mailing Address:
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Areas of Expertise: Team learning; mentoring and entrepreneurship education of urban youth; assessment learning; Hispanic consumer behavior
Teaching Interests: Marketing Principles, International Marketing, Marketing Research, Minding Our Business
Research Interests: Summer Learning; Youth Development; Hispanic Marketing
Background Information
- Doctor of Philosophy, 1988, Temple University, Marketing, Quantitative Methods
- Master of Arts, 1977, Boston University, Economics
- Bachelor’s of Arts, 1976, University of Puerto Rico, Economics
Refereed Articles
- Newman, C. M. & Hernandez, S. A. (2011). Minding Our Business: Longitudinal Effects of a Service-Learning Experience on Alumni. Journal of College Teaching and Learning, 8 (8), 39-48.
- Hernandez, S. A. & Newman, C. M. (2009). Minding Our Business Summer Program: An Intensive Entrepreneurship Experience for Urban Preadolescents. Journal of the Academy of Business Education, 10, 118.
Refereed Proceedings
- Newman, C. M. & Hernandez, S. A. (2011). Minding Our Business: Longitudinal Effects of a High-Quality Service-Learning Experience in Entrepreneurship on Alumni. Academy of Business Disciplines.
Presentations of Refereed Papers
- Higginbotham, M. & Hernandez, S. A. (2011, November). Reading Strategies for Improving Reading Effectiveness - Workshop. National Conference on Summer Learning, San Francisco, California.
- Newman, C. M. & Hernandez, S. A. (2010). Minding Our Business: Longitudinal Effects of a High Quality Service-Learning Experience in Entrepreneurship on Alumni. Academy of Business Disciplines, Ft. Myers, Florida.
- Eder, L. & Hernandez, S. (2009). Building Entrepreneurial Skills in Niger. Title V! IEPS, 50th Anniversary Conference, Washington, District of Columbia.
- Hernandez, S. A. (2009). Minding Our Business: An Effective Summer Program for Urban Preadolescents. Small Business Institute Annual Conference, Clearwater, Florida.
Honors/Awards
Awards
- 2009: Minding Our Business Summer Excellence Award Finalist National Center for Summer Learning.
- 2009: Best Practices in Entrepreneurship Award for Minding Our Business Summer Program Small Business Institute Annual Conference.
- 2008: Minding Our Business Summer Excellence Award Finalist National Center for Summer Learning.
- 2007: Davis Research Fellowship Rider University.
- 2007: Reverend Deborah Cannon Partridge Wolfe, Ed.D. - One-Step Beyond recognition for work in promoting equity and creating opportunities for youth Office of Vocational-Technical Career and Innovative Programs, State of NJ, Department of Education.
- 2006: Advisor Appreciation Award - in recognition for commitment to advising Rider University students Rider University.
- 2006: President's Award recognizing the contributions of the Minding Our Business Program to urban youth, Urban League, Trenton Chapter.
- 2005: Summer Research Fellowship, Rider University.
- 2004: Summer Research Fellowship, Rider University.
- 2002: Faculty Development Leave, Rider University.
- 2002: Summer Development Fellowship, - Rider University.
- 2002: Summer Faculty Development Fellowship, Rider University.
- 2001: Advisor Appreciation Award - in recognition for commitment to advising Rider University students Rider University.
- 2001: Dr. Mary McLeod Bethune Award for the Minding Our Business Project's Contribution to the Development of Trenton Youth Dr. Mary McLeod Bethune Award.
- 1999: Business Advisory Board Innovation Award - for Minding Our Business.
- 1992: Christian R. and Mar F. Lindback Award for Distinguished Teaching.
Honors
- 2012: Nancy Gray Award Rider University.
- 2006: Resolution recognizing the contributions of the Minding Our Business Program to Trenton's disadvantaged youth Mercer County Board of Chosen Freeholders.
- 2001: For Outstanding Service to Others in the Field of Education and Community Involvement Dr. Mary McLeod Bethune Award.
- 2001: Joint Legislative Resolution by the Senate and General Assembly recognizing the valuable contributions of Minding Our Business to Trenton youth State of New Jersey.
- 2000: Joint Legislative Resolution by the senate and General Assembly recognizing the valuable contributions of Minding Our Business to Trenton youth, State of New Jersey.
- 1996: Received for creating the Minding Our Business Mentoring Program in Entrepreneurship, 1996-97 Jesse H. Harper Endowed Professorship of Marketing.
- 1993: Highest award for service granted by Rider University Frank N. Elliot Award for Distinguished Service.
- 1992: Granted by the Board of Foreign Scholarships and the United States Information Agency Fulbright Professorship for Teaching in Panama.
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