Associate Professor

Department Name 
Marketing, Advertising and Legal Studies

Office Location 
Sweigart Hall 357
Mailing Address 
2083 Lawrenceville Road, Lawrenceville, NJ 08648

Areas of Expertise

Team learning; mentoring and entrepreneurship education of urban youth; assessment learning; Hispanic consumer behavior

Teaching Interests

Marketing Principles, International Marketing, Marketing Research, Minding Our Business

Research Interests

Summer Learning; Youth Development; Hispanic Marketing

Background Information

  • Doctor of Philosophy, 1988, Temple University, Marketing, Quantitative Methods
  • Master of Arts, 1977, Boston University, Economics
  • Bachelor’s of Arts, 1976, University of Puerto Rico, Economics

Refereed Articles

  • Newman, C. M. & Hernandez, S. A. (2011). Minding Our Business: Longitudinal Effects of a Service-Learning Experience on Alumni. Journal of College Teaching and Learning, 8 (8), 39-48.

Refereed Proceedings

  • Newman, C. M. & Hernandez, S. A. (2011). Minding Our Business: Longitudinal Effects of a High-Quality Service-Learning Experience in Entrepreneurship on Alumni. Academy of Business Disciplines.

Full Paper

  • Hernandez, S. A. & Newman, C. M. (2013). Long-Term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle-School Students. Proceedings of the Academy of Business Education and Financial Education Association Conference.

Presentations of Refereed Papers

  • Higginbotham, M. & Hernandez, S. A. (2011, November). Reading Strategies for Improving Reading Effectiveness - Workshop. National Conference on Summer Learning, San Francisco, California.
  • Newman, C. M. & Hernandez, S. A. (2010). Minding Our Business: Longitudinal Effects of a High Quality Service-Learning Experience in Entrepreneurship on Alumni. Academy of Business Disciplines, Ft. Myers, Florida.

National

  • Hernandez, S. A. & Newman, C. M. (2013, September). Long-Term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle-School Students. Academy of Business Education Financial Education Association Conference, Southampton, Bermuda.

Honors/Awards

Awards

  • 2009: Minding Our Business Summer Excellence Award Finalist National Center for Summer Learning.
  • 2009: Best Practices in Entrepreneurship Award for Minding Our Business Summer Program Small Business Institute Annual Conference.
  • 2008: Minding Our Business Summer Excellence Award Finalist National Center for Summer Learning.
  • 2007: Davis Research Fellowship Rider University.
  • 2007: Reverend Deborah Cannon Partridge Wolfe, Ed.D. - One-Step Beyond recognition for work in promoting equity and creating opportunities for youth Office of Vocational-Technical Career and Innovative Programs, State of NJ, Department of Education.
  • 2006: Advisor Appreciation Award - in recognition for commitment to advising Rider University students Rider University.
  • 2006: President's Award recognizing the contributions of the Minding Our Business Program to urban youth, Urban League, Trenton Chapter.
  • 2005: Summer Research Fellowship, Rider University.
  • 2004: Summer Research Fellowship, Rider University.
  • 2002: Faculty Development Leave, Rider University.
  • 2002: Summer Development Fellowship, - Rider University.
  • 2002: Summer Faculty Development Fellowship, Rider University.
  • 2001: Advisor Appreciation Award - in recognition for commitment to advising Rider University students Rider University.
  • 2001: Dr. Mary McLeod Bethune Award for the Minding Our Business Project's Contribution to the Development of Trenton Youth Dr. Mary McLeod Bethune Award.
  • 1999: Business Advisory Board Innovation Award - for Minding Our Business.
  • 1992: Christian R. and Mar F. Lindback Award for Distinguished Teaching.

Honors

  • 2012: Nancy Gray Award Rider University.
  • 2006: Resolution recognizing the contributions of the Minding Our Business Program to Trenton's disadvantaged youth Mercer County Board of Chosen Freeholders.
  • 2001: For Outstanding Service to Others in the Field of Education and Community Involvement Dr. Mary McLeod Bethune Award.
  • 2001: Joint Legislative Resolution by the Senate and General Assembly recognizing the valuable contributions of Minding Our Business to Trenton youth State of New Jersey.
  • 2000: Joint Legislative Resolution by the senate and General Assembly recognizing the valuable contributions of Minding Our Business to Trenton youth, State of New Jersey.
  • 1996: Received for creating the Minding Our Business Mentoring Program in Entrepreneurship, 1996-97 Jesse H. Harper Endowed Professorship of Marketing.
  • 1993: Highest award for service granted by Rider University Frank N. Elliot Award for Distinguished Service.
  • 1992: Granted by the Board of Foreign Scholarships and the United States Information Agency Fulbright Professorship for Teaching in Panama.