Professor

Department Name 
Department of Management

Office Location 
Sweigart Hall 234
Mailing Address 
2083 Lawrenceville Road, Lawrenceville, NJ 08648

Areas of Expertise

Small business management; small firm consulting; starting new ventures; family businesses; business planning

Research Interests

Business planning; microenterprises

Campus Involvement

Director of Entrepreneurial Studies and the Small Business Institute

Background Information

  • Doctor of Philosophy, 1992, Syracuse University, Public Policy, Strategic Management
  • Master of Business Administration 1982, Syracuse University, Law and Public Policy
  • Bachelor’s of Science, 1980, SUNY at Oswego, Management

Refereed Articles

  • Cook, R. G., Campbell, D., & Kopp, A. (2013). Student Focused Community Engagement: The SBI Program as a Bridge into the Community. Small Business Institute Journal, 9 (2), 1-10.
  • Cook, R. G., Campbell, D., & Kelly, C. (2012). An Issue of Trust: Are Commercial Databases Really Reliable? Journal of Business & Finance Librarianship, 17 (4), 300-312.
  • Campbell, D. K. & Cook, R. G. (2010). An Experiential Market Research Analysis: A Partnership Between Teaching and Library Faculty. Journal of Business & Finance Librarianship, 15 (3/4).

Refereed Proceedings

Full Paper

  • Cook, R. G., Campbell, D., & Kelly, C. (2011). Caveat Emptor: The Question of Accuracy In Commercial Databases. Small Business Institute National Proceedings, 35, 99 - 108.
  • Cook, R. G. & Kemelgor, B. (2010). From the Classroom to the Boardroom: Small Business in Practice. International Council for Small Business.
  • Campbell, D. K. & Cook, R. G. (2010). A Proposed Investigation of Environmental Scanning Practices by Employers. Small Business Institute National Proceedings, 34 (1), 26-38.

Book

  • Cook, R. G., Belliveau, P., & Campbell, D. (2012). The Experiential Student Team Consulting Process, 4th edition. Cengage Custom Solutions, Div. of Cengage Publishing.

Presentation of Refereed Papers

National

  • Cook, R. G. & Campbell, D. (2014). Survival Rates of New Firms Created in a Recession: A Multiyear Study. 2014 SBI Association National Conference, Las Vegas, Nevada.
  • Cook, R. G. & Simpson, L. (2014). How to Create and Run an SBI Program at Your University. 2014 SBI Association National Conference, Las Vegas, Nevada.
  • Cook, R. G. & Campbell, D. (2013). Experiential Learning Projects - A Process Model for Student Consulting. 2013 SBI Association National Conference, St. Pete Beach, Florida.
  • Cook, R. G. & Simpson, L. (2013). How to Create and Run an SBI Program at Your University. 2013 SBI Association National Conference, St. Pete Beach, Florida.
  • Cook, R. G., Henson, J., & Hills, G. (2013). The Student and Faculty Benefits of the Small Business Institute - Journal Publications, Teamwork and Experiential Learning. 2013 USASBE National Conference, San Francisco, California.

Honors/Awards/Grants

Awards

  • 2014: Summer Fellowship. Rider University.
  • 2012: Rider University's Small Business Institute Spotlight Program Award.
  • 2011: Davis Fellowship.
  • 2011: Research Leave.
  • 2010: Outstanding Support to Other SBI Directors Small Business Institute Association Mentor Award.
  • 2008: Rider University Distinguished Teaching Award
  • 2007: Lifetime Achievement Award for the SBI Association for substantial expertise in small business and for the advancement of the discipline Small Business Institute Fellow.
  • 2007: Distinguished Paper Award Allied Academies Spring International Conference.
  • 2007: Faculty Nominator for Rider Student NJ Student Entrepreneur of the Year - 2nd Place.
  • 2006: Harper Fellowship.
  • 2006: Research Leave.
  • 2005: Summer Fellowship.
  • 2003: Rider Research Leave.
  • 2003: Summer Fellowship
  • 2002: Davis Fellowship – Business Plan Development.
  • 2002: Distinguished Paper Award SBIDA 26th National Small Business Consulting Conference.

Honors

  • 2014: 2014 Small Business Institute National Case-of-the-Year, First Place. For graduate consulting cases, sponsored by SBI Association.
  • 2014: 2014 Amall Business Institute National Case-of-the-Year, First Place. For undergraduate consulting cases, sponsored by SBI Association.
  • 2013: For graduate consulting cases, sponsored by SBI Association. 2013 Small Business Institute National Case-of-the-Year, Third Place.
  • 2013: For undergraduate consulting cases, sponsored by SBI Association. 2013 Small Business Institute National Case-of-the-Year, Third Place.
  • 2012: For undergraduate consulting cases, sponsored by SBI Association. 2012 Small Business Institute Case of the Year - National Finalist.
  • 2012: For graduate consulting cases, sponsored by SBI Association. 2012 Small Business Institute National Case of the Year - Fourth Place.
  • 2011: For graduate consulting cases, sponsored by SBI Association. 2011 Small Business Institute National Case of the Year - Second Place.
  • 2011: For undergraduate consulting cases, sponsored by SBI Association. 2011 Small Business Institute National Case of the Year - Third Place.
  • 2010: For Graduate Consulting Cases, sponsored by SBI Small Business Institute National Project-of-the-Year, Third Place.
  • 2010: For Undergraduate Consulting Cases, Sponsored by the SBI Association Small Business Institute Project-of-the-Year, Top Ten National Finish
  • 2009: Faculty Nominator for Rider Student NJ Student Entrepreneur of the Year, First Place.
  • 2009: For Graduate Consulting Cases, Sponsored by SBI Small Business Institute National Project-of-the-Year, Second Place.
  • 2009: For Undergraduate Consulting Cases, Sponsored by the SBI Association Small Business Institute Project-of-the-Year, Fourth Place.
  • 2008: Faculty Nominator for two Rider Students NJ Student Entrepreneur of the Year - 2nd Place and 4th Place.
  • 2007: Fellows award. Life achievement award for the Association Small Business Institute.
  • 2007: Undergraduate Consulting Case of the Year 2007 Small Business Institute Top 10 National Finish.
  • 2007: Faculty Nominator for Rider Student NJ Collegiate Entrepreneur of the Year - Second Place Finish.
  • 2006: Undergraduate consulting case of the year 2006 Small Business Institute Top 10 National Finish.
  • 2006: Graduate consulting case of the year 2006 Small Business Institute 2nd Place Nationally.
  • 2005: Faculty nominator for Rider student 2005 NJ Collegiate Entrepreneur of the Year – Second Place.
  • 2005: Undergraduate consulting case of the year 2005 Small Business Institute National Top 10 Finish.
  • 2004: Faculty nominator for Rider student 2004 NJ Collegiate Entrepreneur of the Year – Second Place.
  • 2003: Faculty Nominator for Rider Student 2003 NJ Collegiate Entrepreneur of the Year Winner.
  • 2002: 2002 NJ Bright Idea for Business Competition - Honorable Mention.
  • 2002: For graduate consulting cases, sponsored by SBIDA 2002 Small Business Institute Regional Case-of-the-Year Award.
  • 2002: For undergraduate consulting cases, sponsored by SBIDA Small Business Institute National Case-of-the-Year Second Place.
  • 2001: Faculty nominator for Rider student 2001 East Coast Collegiate Entrepreneur of the Year Winner.
  • 2001: Faculty nominator for Rider student 2001 NJ Collegiate Entrepreneur of the Year – Winner.