Assistant Professor II

Department Name 
Marketing, Advertising and Legal Studies

Office Location 
Sweigart Hall 326
Mailing Address 
2083 Lawrenceville Road Lawrenceville NJ 08648
Additional Contact Info 
0

Michelle Amazeen

Background Information

  • Doctor of Philosophy, 2012, Temple University, Mass Media and Communication
  • Master of Science, 1992, University of Illinois at Urbana-Champaign, Advertising
  • Bachelor’s of Science, 1991, University of Illinois at Urbana-Champaign, Advertising

Memberships

  • American Political Science Association, Political Communication Section, 2011-Present
  • Midwest Political Science Association, 2009-Present
  • Association for Education in Journalism and Mass Communication, 2008-Present
  • International Communication Association, Political Communication Division, 2008-Present

Refereed Articles

  • Amazeen, M. A. (2015). Developing a News Reporting Typology of Political Ads: A Network Analysis Approach to Newspaper and Fact-checker Coverage of the 2008 Presidential Election. Journalism and Mass Communication Quarterly, 92 (3), 617-641.
  • O'Sullivan-Gavin, S. A. & Amazeen, M. A. (in press, 2015). The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam' Ads.  Journal of Law, Business & Ethics.
  • Amazeen, M. A. (2014). Checking the fact-checkers in 2008: Predicting political ad scrutiny and assessing consistency. Journal of Political Marketing.
  • Amazeen, M. (2014). The Politics of Memory: Contesting the 'Convention Night' Version of This Historic Day. Media, Culture & Society, 36 (5), 679-690.
  • Amazeen, M. (2012). The Dole 'Godless Americans' advert: Representations of the unfaithful, disloyal villains. Social Semiotics, 22 (3), 1-16.
  • Amazeen, M. (2011). Gap (RED): Social responsibility campaign or window dressing? Journal of Business Ethics, 99 (2), 167-182.

Refereed Proceedings

Full Paper

  • Amazeen, M., Kleiser, S., Lindgren, L., & Shipp, S. (2014). Marketing ethics: Independent course or curriculum integration?  Marketing Management Association Fall Educator's Conference.

Book

  • Lent, J. A. & Amazeen, M. A. (2015). Key Thinkers in Critical Communication Scholarship: From the Pioneers to the Next Generation. Hampshire, UK: Palgrave Macmillan.

Book Chapters

Refereed

  • Amazeen, M. A. & O'Sullivan-Gavin, S. A. (2016). 'Rogue' Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?  In Press, In P. Booth and A. Davisson (Eds.), Controversies in Digital Ethics.
  • Amazeen, M. (2014). Voter Disdain: Twenty First Century Trends in Political Advertising. In Press. In D. Coombs and B. Batchelor (Eds.), We Are What We Sell: How Advertising Shapes American Life...and Always Has. ABC-CLIO.
  • Amazeen, M. (2013). "Just Window Dressing? The Gap (RED) Campaign", In Press, In S.K. May (Ed.) Case Studies in Organizational Communication: Ethical Perspectives and Practices, 2nd ed., (pp. 73-83). Thousand Oaks, CA: Sage.

Research Reports

  • 2014: Amazeen, M., Making a Difference: A Critical Assessment of Fact-checking in 2012, submitted to New America Foundation Media Policy Initiative.

Presentation of Refereed Papers

National

  • Amazeen, M. A., Thorson, E., Muddiman, A. R., & Graves, L. (2015). Must We Eat Our Vegetables? The Effectiveness and Effects of Ratings versus Contextual Correction Formats.  Midwest Political Science Association National Conference, Chicago, Illinois.
  • Amazeen, M. A. (2015). The Effects of Integrating Advertising Ethics into Course Instruction.  Association for Education in Journalism and Mass Communication, San Francisco, California.
  • O'Sullivan-Gavin, S. A. & Amazeen, M. A. (2015). The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam' Ads".  Academy of Business Research, Atlantic City, New Jersey.
  • Amazeen, M. A. & O'Sullivan-Gavin, S. A. (2014). Unrestrained Creativity or Industry Irresponsibility? Testing Attitudinal Effects and Corrections of 'Rogue' Advertising.  Walter Cronkite Conference on Media Ethics and Integrity, St. Joseph, Missouri.
  • Amazeen, M. (2014, April). Checking the Fact-checkers: A Comparative Analysis of Fact-Checking in the 2008 and 2012 Presidential Elections. Midwest Political Science Association National Conference, Chicago, Illinois.
  • Amazeen, M. (2012, August). Bamboozling the Public? Developing a Theory of Strategic Misinformation. Association for Education in Journalism and Mass Communication, Chicago, Illinois.
  • Amazeen, M. (2011, August). Ad claim Accountability: A Network Analysis Approach to Examining News Coverage of Political Advertising in the 2008 Presidential Election. Association for Education in Journalism and Mass Communication, St. Louis, Missouri.

Regional

  • Amazeen, M. (2011, April). Focusing on the Ad Effect Footnote: The Battlegrounds of Election 2008. Midwest Political Science Association National Conference, Chicago, Illinois.

Honors-Awards-Grants

Award

  • 2015: Best Paper Award for 'The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam' Ads." With Susan A. O'Sullivan-Gavin. Academy of Business Research.
  • 2015: Top Ad Division Teaching Paper Award for 'The Effects of Integrating Advertising Ethics into Course Instruction.'  Association for Education in Journalism and Mass Communication.
  • 2014: Best Paper Award. Walter Cronkite Conference on Media Ethics and Integrity.
  • 2014: Grant Award. Democracy Fund/American Press Institute, The Effects and Effectiveness of Ratings vs. Contextual Corrections
  • 2014: Summer Research Fellowship. Rider University. Developing a Political Ad Reporting Typology
  • 2013: Davis Fellowship. Rider University. With Susan O'Sullivan-Gavin. “Scam Advertising in the Digital Age: Creative Reputation-Building or Industry Irresponsibility?”
  • 2013: Summer Research Fellowship. Rider University.
  • 2011: Conference Travel Award. Association for Education in Journalism and Mass Communication.
  • 2011: Temple University, Department of Advertising. Graduate Assistantship Fall 2010-Fall 2011
  • 2009: Pennsylvania Communication Association Writing Competition. Second Place Award for 'Making Meaning of the Dole 'Godless Americans' Ad', Latrobe, PA
  • 2009: Temple University, School of Communications and Theater, Graduate Research Forum. First Place Award for proposed research project entitled 'The Use of Aversionary Ad Appeals in the 2008 Presidential Election'

Honors

  • 1997: Chicago American Marketing Association. Meritorious Service Award
  • 1991: Golden Key International Honour Society.
  • 1991: Kappa Tau Alpha, National Honor Society in Journalism and Mass Communication.
  • 1988: Alpha Lambda Delta National Honor Society.