Michelle Amazeen
Assistant Professor Email: mamazeen@rider.edu
Phone Number: (609) 895-5538
Department Name:
Marketing, Advertising and Legal Studies

Website: michelleamazeen.com

Office Location:
Sweigart Hall 326

Faculty Office Hours

Mailing Address:
2083 Lawrenceville Road Lawrenceville NJ 08648
Role: 
Faculty
Title: 
Assistant Professor
Email: 
mamazeen@rider.edu
Phone Number: 
(609) 895-5538
Department Name: 
Marketing, Advertising and Legal Studies
Mailing Address: 
2083 Lawrenceville Road Lawrenceville NJ 08648
Office Location: 
Sweigart Hall 326

Background Information

  • Doctor of Philosophy, 2012, Temple University, Mass Media and Communication
  • Master of Science, 1992, University of Illinois at Urbana-Champaign, Advertising
  • Bachelor’s of Science, 1991, University of Illinois at Urbana-Champaign, Advertising

Memberships

  • American Political Science Association, Political Communication Section, 2011-Present
  • Midwest Political Science Association, 2009-Present
  • Association for Education in Journalism and Mass Communication, 2008-Present
  • International Communication Association, Political Communication Division, 2008-Present

Refereed Articles

  • Amazeen, M. (in press, 2013).The Politics of Memory: Contesting the 'Convention Night' Version of This Historic Day. Media, Culture & Society.
  • Amazeen, M. (2012).  The Dole 'Godless Americans' advert: Representations of the unfaithful, disloyal villains.  Social Semiotics, 22 (3), 1-16.
  • Amazeen, M. (2011).  Gap (RED): Social responsibility campaign or window dressing?  Journal of Business Ethics, 99 (2), 167-182.
  • Amazeen, M. (2010).  The evolution of critical political economy: Beyond theoretical bubble blowing to applications in political advertising.  Pennsylvania Communication Annual, 66, 37-56.

Book Chapters

Refereed

  • Amazeen, M. (2014). Voter Disdain: Twenty First Century Trends in Political Advertising. In Press. In D. Coombs and B. Batchelor (Eds.), We Are What We Sell: How Advertising Shapes American Life...and Always Has. ABC-CLIO.
  • Amazeen, M. (2013). "Just Window Dressing? The Gap (RED) Campaign",  In Press, In S.K. May (Ed.) Case Studies in Organizational Communication: Ethical Perspectives and Practices, 2nd ed., (pp. 73-83). Thousand Oaks, CA:  Sage.

Research Reports

  • 2014: Amazeen, M., Making a Difference: A Critical Assessment of Fact-checking in 2012, submitted to New America Foundation Media Policy Initiative.

Papers Under Review

  • Amazeen, M. (2012). “Poetic Distortions? An Investigation of Fact-checking Consistency and Political Ad Characteristics.” Revised and resubmitted to Journal of Political Marketing.

Working Papers

  • Amazeen, M. (2014). "Advertising Ethics Student Assessment."
  • Amazeen, M., Graves, L., Thorson, E., & Muddiman, A. (2014). "Consumer Demand for Fact-checking: Must We Eat Our Vegetables?”
  • Amazeen, M. & O'Sullivan-Gavin, S. (2014). "Scam Advertising in the Digital Age: Creative Reputation-Building or Industry Irresponsibility?”
  • Amazeen, M. (2013). "Keeping Americans Informed? Political Advertising Inaccuracies in 2012." 
  • Amazeen, M. (2011). "Ad Claim Accountability: A Network Analysis Approach to Examining News Coverage of Political Advertising in the 2008 Presidential Election."

Presentation of Refereed Papers

National

  • Amazeen, M. (2012, August). Bamboozling the Public? Developing a Theory of Strategic Misinformation.   Association for Education in Journalism and Mass Communication, Chicago, Illinois.
  • Amazeen, M. (2011, August). Ad claim Accountability: A Network Analysis Approach to Examining News Coverage of Political Advertising in the 2008 Presidential Election.   Association for Education in Journalism and Mass Communication, St. Louis, Missouri.
  • Amazeen, M. (2010, August). The Politics of Memory: Strategic Recollections of the Past as Oppositional Pitfalls for Election 2008.   Association for Education in Journalism and Mass Communication, Denver, Colorado.

Regional

  • Amazeen, M. (2011, April). Focusing on the Ad Effect Footnote: The Battlegrounds of Election 2008.   Midwest Political Science Association National Conference, Chicago, Illinois.
  • Amazeen, M. (2010, April). Emotions, Attacks, and Accuracy: The 2008 Presidential Advertising Campaigns.   Midwest Political Science Association National Conference, Chicago, Illinois.
  • Amazeen, M. (2009, November). Gap RED: Social Responsibility Campaign or False Consciousness?   Mid-Atlantic Popular-American Culture Association Annual Conference, Boston, Massachusetts.
  • Amazeen, M. (2009, November). Interpreting Obama's Campaign Successes from a Social Constructivist Perspective.   Northeastern Political Science Association Annual Conference, Philadelphia, Pennsylvania.

State

  • Amazeen, M. (2009, October). Making Meaning of the Dole 'Godless Americans' Ad.   Pennsylvania Communication Association Conference, Latrobe, Pennsylvania.

Honors-Awards-Grants

Awards

  • 2011:  Graduate Assistantship Fall 2010 - Fall 2011 Temple University, Department of Advertising.
  • 2009:  First Place Award for proposed research project entitled 'The Use of Aversionary Ad Appeals in the 2008 Presidential Election' Temple University, School of Communications and Theater, Graduate Research Forum.

Honors

  • 2009:  Second Place Award for 'Making Meaning of the Dole 'Godless Americans' Ad', Latrobe, PA Pennsylvania Communication Association Writing Competition.
  • 1997:  Meritorious Service Award Chicago American Marketing Association.
  • 1991:  Golden Key International Honour Society.
  • 1991:  Kappa Tau Alpha, National Honor Society in Journalism and Mass Communication.
  • 1988:  Alpha Lambda Delta National Honor Society.