Len Kornblau
Harper Professor of Advertising Email: lkornblau@rider.edu
Phone Number: (609) 896-5311
Department Name:
Marketing, Advertising and Legal Studies
Office Location:
Sweigart Hall 346

Faculty Office Hours

Mailing Address:
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Role: 
Faculty
Title: 
Harper Professor of Advertising
Email: 
lkornblau@rider.edu
Phone Number: 
(609) 896-5311
Department Name: 
Marketing, Advertising and Legal Studies
Mailing Address: 
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Office Location: 
Sweigart Hall 346

Background Information

  • M.B.A.  University of Miami,  Miami, Florida,  Marketing,  1973
  • B.S.  Emerson College,  Speech,  1972

Experience

  • Account Supervisor, BBDO Worldwide (January, 2008 - January, 2010).   Chrysler Jeep Dodge Dealer Advertising Associations: Washington, Salisbury, Norfolk, Richmond, Roanoke, Harrisonburg, Big Stone Gap, Charleston, Beckley, Parkersburg, Clarksburg.
  • Group Account Director and Account Director, Kramer Zappille Mitchneck Advertising/Marketing (November, 2001 - December, 2008).   Group Account Director 2003-2007. Account Director 2001-2003 for Tutor Time Child Care Learning Centers, Clearing Services of America, Inc., Cabrini College, Sunpoint Securities, Inc., Prudential Securities, IHOP Restaurants.
  • Regional Marketing Manager, Northeast, Denny's Restaurant Group (1999 - 2001). 

Courses Taught

  • Media Planning and Strategy
  • Advertising Campaigns
  • Advanced Copywriting
  • Introduction to Business
  • Advertising Principles

Intellectual Contributions
Other Intellectual Activities

  • 2008: Citation of Work in Other Publications.  Citation in Nation's Restaurant News June 2, 2008 in article titled 'Big Ideas in Small Packages'
  • 2008: Citation of Work in Other Publications.  Citation in Nation's Restaurant News March 17, 2008 in article titled 'Chains Campaign for Big Returns'
  • 2008: Citation of Work in Other Publications.  Citation in Nation's Restaurant News January 7, 2008 in article titled 'Wendy's BK take on McD in 99 cent Battle'