Joe Kim
Associate Professor Email:
Phone Number: (609) 895-5536
Department Name:
Marketing, Advertising and Legal Studies
Office Location:
Sweigart Hall 316

Faculty Office Hours

Mailing Address:
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Associate Professor
Phone Number: 
(609) 895-5536
Department Name: 
Marketing, Advertising and Legal Studies
Mailing Address: 
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Office Location: 
Sweigart Hall 316

Teaching Interests:  Business to Business Marketing; International Marketing
Research Interests: Health-care marketing; international marketing; business to business marketing; marketing supply chain

Background Information

  • Doctorate of Philosophy, 1979, St. Louis University, Marketing, Finance
  • Master of Business Administration, 1972, Yonsei University, Marketing
  • Bachelor of Art, 1969, Soong Sil University, South Korea, English Literature

Refereed Articles

  • Gao, Z., Xu, J., & Kim, J. H. (2013). The Effect of Racial Cues on the Reader's Response To Advertisements: A US-China Comparative Study. Asia-Pacific Journal of Marketing and Logistics, 25 (3), 510-532.
  • Meric, I., Kim, J. H., Gong, L., & Meric, G. (2012). Co-movements of and Linkages between Asian Stock Markets. Business and Economics Research Journal, 3 (1).
  • Kim, J. H. & Kim, S. (2011).  Breach of Trade Secrets in Marketing Goods and Services.  Journal of Global Business Issues, 5 (2), 1-10.
  • Gao, Z. & Kim, J. (2009).  Regulation of Soft Issues in Advertising in Confucian Societies: A Comparative Examination.  Asia-Pacific Journal of Marketing and Logistics, 21 (1).

Presentation of Refereed Papers

  • Kim, J. H. (2009). Adoption and Abandonment of Information Technologies by US Manufacturers.   ABR and TLC Conference, Oahu, Hawaii.


  • 2009:  Faculty Research Leave Rider University.
  • 2008:  Summer Research Fellowship Rider University.
  • 2006:  Davis Fellowship Rider University.
  • 2003:  Summer Research Fellowship Rider University.