Teaching Interests:  Retailing; marketing management; marketing research
Research Interests:  Retailing; consumer behavior; social marketing

Background Information

• Doctor of Philosophy, 1972, University of Pennsylvania, Demography, Statistics, Economics
• Master of Civic Design, 1962, University of Liverpool, City Planning
• Bachelor’s of Arts, 1960, University of Liverpool, Sociology

Refereed Articles

• Meric, I., Darian, J. C., & Meric, G. (2012).  International Trade and National Stock Market Linkages.  Journal of American Academy of Business, 17 (2), 8-15.
• Darian, J. C. & Tucci, L. (2011).  Perceived Health Benefits and Food Purchasing Decisions.  Journal of Consumer Marketing, 28 (6), 421-428.

Refereed Proceedings

• Darian, J. C., Tucci, L., & Trautman, L. D. (2009).  Marketing Strategies for Household Water Conservation Revisited.   Association for Global Business, 21.

Abstract Only

• Darian, J. C., Baglione, S. L., Stanton, J. L. , & Tucci, L. (2012).  An Investigation of the Factors Influencing Consumer Responses to Promotional Messages on Mushroom Packages.  International Food Marketing Research Symposium.

Presentation of Refereed Papers
International 

• Darian, J. C., Baglione, S. L. , Stanton, J. L. , & Tucci, L. (2012, June). An Investigation of Factors Influencing Consumer Responses to Promotional Messages on Mushroom Packages.   International Food Marketing Research Symposium, Philadelphia, Pennsylvania.
• Darian, J. C., Tucci, L., & Trautman, L. D. (2009, November). Marketing Strategies for Household Water Consumption Revisited. Association for Global Business, Orlando, Florida.

National

• Darian, J. C., Baglione, S. L. , Stanton, J. L. , & Tucci, L. (2011). An Investigation of Factors Influencing Consumer Responses to Health-Related Product Claims.   Atlantic Marketing Association Annual Conference, Charleston, South Carolina. 

Honors/Awards
Awards

• 2011:  Paid Research Leave Rider University.
• 2009:  Advisor Appreciation Award Rider University.
• 2006:  Summer Fellowship (for chairs) Rider University.
• 2003:  Summer Fellowship Rider University.
• 2002:  Awarded for a paper entitled Perceived Salesperson Attributes and Retail Patronage Intentions Bright Idea Award, Stillman School of Business, Seton Hall University.
• 2002:  Advisor Appreciation Award Rider University. 

• 2001:  Summer Fellowship Rider University.