Jean Catherine Darian
Associate Professor Email: darian@rider.edu
Phone Number: 609-895-5511
Department Name:
Marketing, Advertising and Legal Studies
Office Location:
Sweigart Hall 361

Faculty Office Hours

Mailing Address:
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Role: 
Faculty
Title: 
Associate Professor
Email: 
darian@rider.edu
Phone Number: 
609-895-5511
Department Name: 
Marketing, Advertising and Legal Studies
Mailing Address: 
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Office Location: 
Sweigart Hall 361

Teaching Interests:  Retailing; marketing management; marketing research
Research Interests:  Retailing; consumer behavior; social marketing

Background Information

  • Doctor of Philosophy, 1972, University of Pennsylvania, Demography, Statistics, Economics
  • Master of Civic Design, 1962, University of Liverpool, City Planning
  • Bachelor’s of Arts, 1960, University of Liverpool, Sociology

Refereed Articles

  • Darian, J. C. & Tucci, L. A. (2013). Developing Marketing Strategies to Increase Vegetable Consumption. Journal of Consumer Marketing, 30 (5), 427-435.
  • Meric, I., Darian, J. C., & Meric, G. (2012).  International Trade and National Stock Market Linkages.  Journal of American Academy of Business, 17 (2), 8-15.
  • Darian, J. C. & Tucci, L. (2011).  Perceived Health Benefits and Food Purchasing Decisions.  Journal of Consumer Marketing, 28 (6), 421-428.

Refereed Proceedings

  • Darian, J. C., Tucci, L., & Trautman, L. D. (2009).  Marketing Strategies for Household Water Conservation Revisited.   Association for Global Business, 21.

Abstract Only

  • Darian, J. C. & Tucci, L. (2013). Respondent Explanations for Reactions to Health Benefit Claims that Would be Placed on Mushroom Packages. International Food Marketing Research Symposium.
  • Darian, J. C., Baglione, S. L., Stanton, J. L. , & Tucci, L. (2012).  An Investigation of the Factors Influencing Consumer Responses to Promotional Messages on Mushroom Packages.  International Food Marketing Research Symposium.

Presentation of Refereed Papers
International 

  • Darian, J. C. & Tucci, L. (2013). Respondent Explanations for Reactions to Health Benefit Claims that would be placed on mushroom packages.  International Food Marketing Research Symposium, Budapest, Hungary.
  • Darian, J. C., Baglione, S. L. , Stanton, J. L. , & Tucci, L. (2012, June). An Investigation of Factors Influencing Consumer Responses to Promotional Messages on Mushroom Packages.   International Food Marketing Research Symposium, Philadelphia, Pennsylvania.
  • Darian, J. C., Tucci, L., & Trautman, L. D. (2009, November). Marketing Strategies for Household Water Consumption Revisited. Association for Global Business, Orlando, Florida.

National

  • Darian, J. C., Baglione, S. L. , Stanton, J. L. , & Tucci, L. (2011). An Investigation of Factors Influencing Consumer Responses to Health-Related Product Claims.   Atlantic Marketing Association Annual Conference, Charleston, South Carolina.

Working Papers

  • Darian, J. C., Tucci, L., Baglione, S., & Stanton, J. (2013). "An Investigation of Factors Influencing Consumer Responses to Health-Related Food Product Claims."

Honors/Awards
Awards

  • 2011:  Paid Research Leave Rider University.
  • 2009:  Advisor Appreciation Award Rider University.
  • 2006:  Summer Fellowship (for chairs) Rider University.
  • 2003:  Summer Fellowship Rider University.
  • 2002:  Awarded for a paper entitled Perceived Salesperson Attributes and Retail Patronage Intentions Bright Idea Award, Stillman School of Business, Seton Hall University.
  • 2002:  Advisor Appreciation Award Rider University. 
  • 2001:  Summer Fellowship Rider University.