Darrell Bartholomew
Assistant Professor Email: dbartholome@rider.edu
Phone Number: (609) 896-5174
Department Name:
Marketing, Advertising and Legal Studies
Office Location:
Sweigart Hall 328

Faculty Office Hours

Mailing Address:
2083 Lawrenceville Road Lawrenceville NJ 08648
Assistant Professor
Phone Number: 
(609) 896-5174
Department Name: 
Marketing, Advertising and Legal Studies
Mailing Address: 
2083 Lawrenceville Road Lawrenceville NJ 08648
Office Location: 
Sweigart Hall 328

Professional Interests

Research Interests

  • Community Consumption, Rituals, Internet Marketing, Behavioral Addictions, Bilingual Marketing

Teaching Interests

  • Internet Marketing, Consumer Behavior, Marketing Research

Academic Background

  • Doctor of Philosophy, Spears School of Business, Oklahoma State University, Stillwater, OK, Business Administration, 2012
  • Master of Business Administration, University of Nebraska-Lincoln, College of Business Administration, Lincoln, NE, Agribusiness, 1999
  • Bachelor’s of Science, Brigham Young University, Marriott School of Management,  Provo, UT,  Business Management,  1988


  • American Marketing Association, 2008-present

Intellectual Contributions

Refereed Articles

  • Zablah, A. R., Franke, G. R., Brown, T. J. , & Bartholomew, D. E. (2012).  How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation.  Journal of Marketing, 76 (3), 21-40.
  • Bunker, M. P. & Bartholomew, D. E. (2010).  A Multidimensional Framework of Web Browsers' Trust and Distrust of Banner Advertisements.  International Journal of Business Information Systems, 5 (1), 19-33.
  • Rich, M. K. & Bartholomew, D. E. (2010).  Undergraduate Research Centers: Simply a Source of Student Employment or a Model for Supplementing Rural University Finances?  Journal of Business & Industrial Marketing, 25 (3), 172-176.

Presentation of Refereed Papers


  • Bartholomew, D. E., Arnold, T. J. , & Mason, M. J. (2011). Building Customer Experiences in Brand Communities: Should Companies Focus on Brand Identification or Social Identification?   American Marketing Association Winter Educators' Conference, Austin, Texas.
  • Bartholomew, D. E. (2010). Product Enjoyment, Consumer Harm: Applying Social Learning Theory to Video Games.   American Marketing Association Marketing & Public Policy Annual Conference, Denver, Colorado.
  • Jimenez-Arevalo, F. R., Fang, X., & Bartholomew, D. E. (2010). Examining the Effectiveness of Language Choice for Different Ad Appeals in Advertising to Bilingual Consumers.   American Marketing Association Winter Educators' Conference, New Orleans, Louisiana.

Presentation of Non-Refereed Papers


  • Bartholomew, D. E. (2011, April). Brand Community Ritualization. University of Nebraska-Lincoln, Mittelstaedt Doctoral Symposium, Lincoln, Nebraska.

Papers Under Review

  • Bartholomew, D. E. & Arnold, T. J. (2011). "Building Positive Outcomes from Brand Community: Differential Outcomes of the Brand Identification or Social Identification Elements of Community." Initial submission to Journal of Retailing.



  • 2012:  Phillips Dissertation Fellowship Award. Oklahoma State University, Stillwater, OK.
  • 2010:  B. Curtis Hamm Scholarship. Oklahoma State University, Stillwater, OK.
  • 1998:  Assistantship for the MBA Agribusiness Program. University of Nebraska-Lincoln.
  • 1992-1997: Jerome Foods Scholarship. Brigham Young University, Provo, UT.


  • 1999:  Recognized for Outstanding Contribution to the Agribusiness MBA Program. University of Nebraska-Lincoln.