Assistant Professor II

Department Name 
Marketing, Advertising and Legal Studies

Office Location 
Sweigart Hall 328
Mailing Address 
2083 Lawrenceville Road Lawrenceville NJ 08648
0

Darrell Bartholomew

Professional Interests

Research Interests

  • Community Consumption, Rituals, Internet Marketing, Behavioral Addictions, Bilingual Marketing

Teaching Interests

  • Internet Marketing, Consumer Behavior, Marketing Research

Academic Background

  • Doctor of Philosophy, Spears School of Business, Oklahoma State University, Stillwater, OK, Business Administration, 2012
  • Master of Business Administration, University of Nebraska-Lincoln, College of Business Administration, Lincoln, NE, Agribusiness, 1999
  • Bachelor’s of Science, Brigham Young University, Marriott School of Management,  Provo, UT,  Business Management,  1988

Intellectual Contributions

Refereed Articles

  • Bunker, M., Bartholomew, D., & Mohammad, R. (in press, 2015). Listening to the Consumer's Voice in Website Analytics.  International Journal of Business Information Systems.
  • Zablah, A. R., Franke, G. R., Brown, T. J. , & Bartholomew, D. E. (2012).  How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation.  Journal of Marketing, 76 (3), 21-40.

Refereed Proceedings

Full Paper

  • Bartholomew, D. E. & Burnham, D. (2015). Evidence of Behavioral Addictions in Gaming Communities.  AMA 2015 Marketing & Public Policy Conference.
  • Kim, H., Sanchez, M., & Bartholomew, D. (2014). Using BigBlueButton: Oral Communication in Online Courses.  20th Online Learning Consortium International Conference.
  • Bartholomew, D. E., Arnold, T., & Landry, T. (2014). Applying Brand Identification and Social Identification Research to Consumer Participatory Experiences. American Collegiate Retailing Association (ACRA) 2014 Conference.
  • Bartholomew, D. E. & Mason, M. (2013). Ritualized Practices and Online Community Engagement. 2013 SMA Conference.
  • Bartholomew, D. E., Arnold, T., & Mason, M. (2011). Building Customer Experiences in Brand Communities: Should Companies Focus on Brand Identification or Social Identification?  AMA Winter Educators' Conference.

Presentation of Refereed Papers

National

  • Bartholomew, D. E. & Burnham, D. (2015). Evidence of Behavioral Addictions in Gaming Communities.  AMA 2015 Marketing & Public Policy Conference, Washington, District of Columbia.
  • Bartholomew, D. E. & Mason, M. (2013). Ritualized Practices and Online Community Engagement.  2013 SMA Conference, Hilton Head, South Carolina.
  • Bartholomew, D. E., Arnold, T., & Landry, T. (2014, March). Applying Brand Identification and Social Identification Research to Consumer Participatory Experiences. American Collegiate Retailing Association (ACRA) 2014 Conference, Dallas, Texas.
  • Bartholomew, D. E., Arnold, T. J. , & Mason, M. J. (2011). Building Customer Experiences in Brand Communities: Should Companies Focus on Brand Identification or Social Identification?   American Marketing Association Winter Educators' Conference, Austin, Texas.

Presentation of Non-Refereed Papers

Local

  • Bartholomew, D. E. (2011, April). Brand Community Ritualization. University of Nebraska-Lincoln, Mittelstaedt Doctoral Symposium, Lincoln, Nebraska.

Honors-Awards-Grants

Awards

  • 2014: Summer Research Fellowship. Rider University.
  • 2013: Summer Research Fellowship. Rider University.
  • 2012:  Phillips Dissertation Fellowship Award. Oklahoma State University, Stillwater, OK.
  • 2010:  B. Curtis Hamm Scholarship. Oklahoma State University, Stillwater, OK.
  • 1998:  Assistantship for the MBA Agribusiness Program. University of Nebraska-Lincoln.
  • 1997: Brigham Young University, Provo, UT. Dow Chemical Marketing Scholarship.
  • 1992-1997: Jerome Foods Scholarship. Brigham Young University, Provo, UT.

Honors

  • 1999:  Recognized for Outstanding Contribution to the Agribusiness MBA Program. University of Nebraska-Lincoln.