Areas of Expertise: Positioning; strategic market planning; marketing of higher education institutions; marketing research
Research Interests: Scholarship of teaching and learning; planning and positioning in the nonprofit sector
Teaching Interests:  Strategic market planning; principles of marketing; introduction to business; international marketing; marketing analysis and decision making

Background Information

• Doctor of Philosophy, 1998, University of Pennsylvania, Higher Education Administration
• Master of Business Administration, 1991, Rider University
• Bachelor’s of Science, 1989, Rider University, Economics

Refereed Articles

• Newman, C. M. (2012).  Facilitating Critical Thinking in an Introduction to Business Freshman Course.  American Journal of Business Education, 5 (3), 303-309.
• Newman, C. M. & Hernandez, S. A. (2011).  Minding Our Business: Longitudinal Effects of a Service-Learning Experience on Alumni.  Journal of College Teaching and Learning, 8 (8), 39-48.
• Hernandez, S. A. & Newman, C. M. (2009).  Minding Our Business Summer Program: An Intensive Entrepreneurship Experience for Urban Preadolescents.  Journal of the Academy of Business Education, 10, 118.
• Newman, C. M. & Benchener, P. G. (2008).  Marketing in America's Large Protestant Churches.  Journal of Business and Economics Research, 6 (2), 1-8.
• Eder, L., Newman, C. M., & Zhong, P. (2008).  Partnering with a Private Chinese University: Benefits and Challenges.  Global Studies Journal, The, 1 (2), 1-8.

Refereed Proceedings

• Newman, C. M. & Hernandez, S. A. (2011).  Minding Our Business: Longitudinal Effects of a High-Quality Service-Learning Experience in Entrepreneurship on Alumni.  Academy of Business Disciplines.

Presentation of Refereed Papers
National 

• Newman, C. M. & Hernandez, S. A. (2010, November). Minding Our Business: Longitudinal Effects of a High-Quality Service-Learning Experience in Entrepreneurship on Alumni.   Academy of Business Disciplines, Ft. Myers Beach, Florida.

Honors/Awards
Awards 

• 2011:  Rider University Fall Semester Research Leave.
• 2010:  A Comparative Analysis of Undergraduate Capstone Marketing Courses (with Alan Wiman) Rider University, Davis Research Fellowship.
• 2008:  Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Rider University Davis Research Fellowship.
• 2008:  Rider University Summer Research Fellowship.
• 2007:  Best Paper Award, International Business and Economics Research Conference.
• 2007:  Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Rider University Davis Research Fellowship
• 2007:  Awarded to two faculty members from the Lawrenceville campus each academic year Rider University Distinguished Teaching Award.
• 2005:  NJPRO Foundation is an affiliate of the NJ Business and Industry Association Bright Idea Teaching Award, Stillman School of Business, Seton Hall U. and NJPRO Foundation.
• 2004:  Best Paper Award, International Business and Economics Research Conference.
• 2004:  Best Paper Award, College Teaching and Learning Conference.
• 1999:  Best Paper Award, Association of Marketing Theory and Practice Conference.