Cynthia Newman
Associate Professor of Marketing Email: cnewman@rider.edu
Phone Number: (609) 895-5512
Department Name:
Marketing, Advertising and Legal Studies
Office Location:
Sweigart Hall 346

Faculty Office Hours

Mailing Address:
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Role: 
Faculty
Title: 
Associate Professor of Marketing
Email: 
cnewman@rider.edu
Phone Number: 
(609) 895-5512
Department Name: 
Marketing, Advertising and Legal Studies
Mailing Address: 
2083 Lawrenceville Road, Lawrenceville, NJ 08648
Office Location: 
Sweigart Hall 346

Areas of Expertise: Positioning; strategic market planning; marketing of higher education institutions; marketing research
Research Interests: Scholarship of teaching and learning; planning and positioning in the nonprofit sector
Teaching Interests:  Strategic market planning; principles of marketing; introduction to business; international marketing; marketing analysis and decision making

Background Information

  • Doctor of Philosophy, 1998, University of Pennsylvania, Higher Education Administration
  • Master of Business Administration, 1991, Rider University
  • Bachelor’s of Science, 1989, Rider University, Economics

Refereed Articles

  • Newman, C. M. (2012).  Facilitating Critical Thinking in an Introduction to Business Freshman Course.  American Journal of Business Education, 5 (3), 303-309.
  • Newman, C. M. & Hernandez, S. A. (2011).  Minding Our Business: Longitudinal Effects of a Service-Learning Experience on Alumni.  Journal of College Teaching and Learning, 8 (8), 39-48.
  • Hernandez, S. A. & Newman, C. M. (2009).  Minding Our Business Summer Program: An Intensive Entrepreneurship Experience for Urban Preadolescents.  Journal of the Academy of Business Education, 10, 118.

Refereed Proceedings

  • Newman, C. M. & Hernandez, S. A. (2011).  Minding Our Business: Longitudinal Effects of a High-Quality Service-Learning Experience in Entrepreneurship on Alumni.  Academy of Business Disciplines.

Presentation of Refereed Papers
National 

  • Newman, C. M. & Hernandez, S. A. (2010, November). Minding Our Business: Longitudinal Effects of a High-Quality Service-Learning Experience in Entrepreneurship on Alumni.   Academy of Business Disciplines, Ft. Myers Beach, Florida.

Honors/Awards
Awards 

  • 2013: Rider University Summer Developmental Fellowship.
  • 2012: Long-term Impact of Minding Our Business on Trenton Alumni. (With Sigfredo Hernandez) Rider University, Davis Research Fellowship.
  • 2011:  Rider University Fall Semester Research Leave.
  • 2010:  A Comparative Analysis of Undergraduate Capstone Marketing Courses (with Alan Wiman) Rider University, Davis Research Fellowship.
  • 2008:  Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Rider University Davis Research Fellowship.
  • 2008:  Rider University Summer Research Fellowship.
  • 2007:  Best Paper Award, International Business and Economics Research Conference.
  • 2007:  Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Rider University Davis Research Fellowship
  • 2007:  Awarded to two faculty members from the Lawrenceville campus each academic year Rider University Distinguished Teaching Award.
  • 2005:  NJPRO Foundation is an affiliate of the NJ Business and Industry Association Bright Idea Teaching Award, Stillman School of Business, Seton Hall U. and NJPRO Foundation.
  • 2004:  Best Paper Award, International Business and Economics Research Conference.
  • 2004:  Best Paper Award, College Teaching and Learning Conference.
  • 1999:  Best Paper Award, Association of Marketing Theory and Practice Conference.