Majors, Minors, & Programs
The advertising major prepares students for careers in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer and assistant account executive. This program combines a solid background in the business disciplines with the study of communications. It emphasizes the role of advertising/promotion within the marketing communications strategy.
Advertising Minor for Communication Majors (30 semester hours)
The College of Business Administration offers a minor in advertising available to communication and journalism majors.
Advertising Minor for English Majors (27 semester hours)
CIS 260 COM 212
Business GraphicsorPublication Design
American Studies is an interdisciplinary major that explores American culture and identity We study literature, history, film, food, media, music, philosophy, art, and politics to achieve a multi-layered understanding of our society and what it means to be American. AMS has an intimate, open atmosphere and a curriculum unencumbered by traditional disciplinary boundaries, a place for freewheeling conversations about the American experience. AMS courses include
The Applied Leadership Institute course is designed for science professionals who seek to expand their leadership skills and abilities.
Program Highlights & Objectives
Through the exploration of best practice skills for leading people and organizations, participants in this three-day course will learn how to:
A Fine Arts major with a concentration in Art focuses on creating art, and pursues understanding of the history and theory of art, and its importance in society. Graduates may use their skills and ideas to become practicing artists, to attend graduate school, to work in galleries or museums, or other professional art careers. The degree offers a good balance between the study of art and liberal education. In this major, you will be introduced to a variety of disciplines and ideas.
The Art Minor requires 21 credits. Of the 21 required credits, at least 9 must be at the 300 or 400 level, and no more than 3 may be an independent study or internship.
The Arts Administration Minor requires 18 credits. Any Rider University student may choose to pursue the Arts Administration Minor. Interested students should declare the Arts Administration Minor by completing a form available in the Department Office.