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Faculty Expert: Cynthia Newman
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Title
Associate Professor of Marketing
Areas of Expertise
Positioning
Strategic Market Planning
Marketing of Higher Education Institutions
Marketing Research
Research Interests
Scholarship of teaching and learning; planning and positioning in the nonprofit sector
Professional Experience
Director of Programs for the Executive Center for Education and Development (EXCEED)
Coordinator of Marketing Internships
Co-adviser of Rider's J&J Case Competition Program
Recent Publications
- Minding Our Business: Longitudinal Effects Of A Service-Learning Experience On Alumni
- Facilitating Critical Thinking In An Introduction To Business Freshman Course
- College of Business Administration Announces New Center for Business Professionals
- Rider Competes in J&J National Business Case Competition
- Program Creates Path from Class to Career
- Rider Business Team Heads to Nationals
- Rider Places Third in J&J National Business Case Competition
Social Links
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