Public Relations

Public Relations students at Rider study the theories behind effective public communication. Students learn all facets of practical campaigns, learning from professionals in the field as well as their professors. In the capstone course, students work with local corporate or nonprofit clients.

Classroom experiences are augmented by membership in the Rider Public Relations Society.

Departmental Core (24 credits)

Public Relations Major (24 semester hours)

COM-204Advanced Speech (COM 104 or 290)3
COM-212Publication Design3
COM-240Public Relations3
COM-316Feature Writing (COM 102 or 107)3
COM-341Publicity Methods and Organizations (COM 107 and COM 240)3
COM-440Cases and Campaigns in Public Relations (COM 341)
3
Two courses from the following:6
COM-201Communication Theory 
COM-205Theories of Persuasion 
COM-210News Reporting and Writing (COM 102)
 
COM-211Copy Editing (COM 102)
 
COM-215Computer Assisted Reporting (COM 102)
 
COM-233Writing for Broadcast 
COM-253Organizational Communication 
COM-261Multimedia Production I: Interactive Design 
COM-347Sports Media Relations (COM 240 or MKT 200) 
COM-360Advanced Publication Design (COM 212) 
COM-393International Communication 
MKT-200Marketing Principles 
ADV-200
Advertising Principles (MKT 200) 

Note: Students may not carry a double major within the department. Communication and journalism majors may declare only one minor in the department. No more than two courses may be used to meet the requirements for both a major and a minor in the department.

If a student receives a grade lower than “C” in a course required in a major or minor in the department, the student must repeat the course. Credit will only be awarded once for a course that is repeated. The student must also repeat the course before enrolling in any course for which it is a prerequisite.


Disclaimer:  The course information provided above is from the 2013-2014 Academic Catalog and is updated annually as new editions are released.  Prior editions of the catalog are also available online.  The catalog under which the student enters serves as the official record of admission, academic, and graduation requirements.  It is the student’s individual responsibility to be aware of the current graduation requirements for his or her particular degree program.  While the University makes reasonable efforts to keep website material current and correct, this information is subject to the University's academic policy committees, relevant accreditation organizations, and (in some instances) state and federal laws and regulations.