Public Relations students at Rider study the theories behind effective public communication. Students learn all facets of practical campaigns, learning from professionals in the field as well as their professors. In the capstone course, students work with local corporate or nonprofit clients.
Classroom experiences are augmented by membership in the Rider Public Relations Society.
Departmental Core (24 credits)
Public Relations Major (24 semester hours)
|COM-204||Advanced Speech (COM 104 or 290)||3|
|COM-316||Feature Writing (COM 102 or 107)||3|
|COM-341||Publicity Methods and Organizations (COM 107 and COM 240)||3|
|COM-440||Cases and Campaigns in Public Relations (COM 341)||3|
|Two courses from the following:||6|
|COM-201||Communication Theory|| |
|COM-205||Theories of Persuasion|| |
|COM-210||News Reporting and Writing (COM 102)|| |
|COM-211||Copy Editing (COM 102)|| |
|COM-215||Computer Assisted Reporting (COM 102)|| |
|COM-233||Writing for Broadcast|| |
|COM-253||Organizational Communication|| |
|COM-261||Multimedia Production I: Interactive Design|| |
|COM-347||Sports Media Relations (COM 240 or MKT 200)|| |
|COM-360||Advanced Publication Design (COM 212)|| |
|COM-393||International Communication|| |
|MKT-200||Marketing Principles|| |
|ADV-200 ||Advertising Principles (MKT 200)|| |
Note: Students may not carry a double major within the department. Communication and journalism majors may declare only one minor in the department. No more than two courses may be used to meet the requirements for both a major and a minor in the department.
If a student receives a grade lower than “C” in a course required in a major or minor in the department, the student must repeat the course. Credit will only be awarded once for a course that is repeated. The student must also repeat the course before enrolling in any course for which it is a prerequisite.