Public Relations

Public Relations students at Rider study the theories behind effective public communication. Students learn all facets of practical campaigns, learning from professionals in the field as well as their professors. In the capstone course, students work with local corporate or nonprofit clients.

Classroom experiences are augmented by membership in the Rider Public Relations Society.

Departmental Core (24 credits)

Public Relations Major (24 semester hours)
COM-204 Advanced Speech (COM 104 or 290) 3
COM-212 Publication Design 3
COM-240 Public Relations 3
COM-316 Feature Writing (COM 102 or 107) 3
COM-341 Publicity Methods and Organizations (COM 107 and COM 240) 3
COM-440 Cases and Campaigns in Public Relations (COM 341)
 3
Two courses from the following: 6
COM-201 Communication Theory  
COM-205 Theories of Persuasion  
COM-210 News Reporting and Writing (COM 102)
  
COM-211 Copy Editing (COM 102)
  
COM-215 Computer Assisted Reporting (COM 102)
  
COM-233 Writing for Broadcast  
COM-253 Organizational Communication  
COM-261 Multimedia Production I: Interactive Design  
COM-347 Sports Media Relations (COM 240 or MKT 200)  
COM-360 Advanced Publication Design (COM 212)  
COM-393 International Communication  
MKT-200 Marketing Principles  
ADV-200
Advertising Principles (MKT 200)  

Note: Students may not carry a double major within the department. Communication and journalism majors may declare only one minor in the department. No more than two courses may be used to meet the requirements for both a major and a minor in the department.

If a student receives a grade lower than “C” in a course required in a major or minor in the department, the student must repeat the course. Credit will only be awarded once for a course that is repeated. The student must also repeat the course before enrolling in any course for which it is a prerequisite.

 

 


Disclaimer:  The course information provided above is from the 2010-2011 Academic Catalog and is updated annually as new editions are released.  Prior editions of the catalog are also available online.  The catalog under which the student enters serves as the official record of admission, academic, and graduation requirements.  It is the student’s individual responsibility to be aware of the current graduation requirements for his or her particular degree program.  While the University makes reasonable efforts to keep website material current and correct, this information is subject to the University's academic policy committees, relevant accreditation organizations, and (in some instances) state and federal laws and regulations.