Event planning and production is an interdisciplinary minor that combines the study of communication, marketing, and management. With the rapid growth of non-profit, educational, corporate, recreational, and entertainment events, this minor provides both theoretical and practical training in event planning and management.
The curriculum emphasizes public relations and effective writing, various strategic approaches to business management, and the corporation-consumer relationship. The minor has a strong applied component and approved internship experiences are recommended for all students.
Event Planning and Production Minor (27 semester hours)
|COM-107||Writing for the Media (formerly Persuasive Writing for the Media)||3|
|Multimedia Production I: Interactive Design|
Introduction to Human Resource Management (MGT 201 or POI)
|COM-280||Issues in Event Planning (COM 240 or MKT 200)||3|
|COM-341||Publicity Methods in Organizations (COM 107 & COM 240)||3|
|MGT-201||Fundamentals of Management and Organizational Behavior||3|
|MKT-260||Services Marketing (MKT 200)||3|
|MKT-320||Consumer Behavior (MKT 200)||3|
|Additional recommended courses:|
|CBA-110||Introduction to Business|| |
|COM-105||Communication, Culture and Media (formerly Mass Media Communication)|| |
|COM-440||Cases and Campaigns in Public Relations (COM 341)|| |
|ECO-200||Principles of Macroeconomics (MTH 210, MTH 102, or MSD 200)|| |
|PSY-100||Introduction to Psychology|| |
Note: Students may not carry a double major within the department. Communication and journalism majors may declare only one minor in the department. No more than two courses may be used to meet the requirements for both a major and a minor in the department.
If a student receives a grade lower than “C” in a course required in a major or minor in the department, the student must repeat the course. Credit will only be awarded once for a course that is repeated. The student must also repeat the course before enrolling in any course for which it is a prerequisite.