Event Planning and Production

Event planning and production is an interdisciplinary minor that combines the study of communication, marketing, and management.  With the rapid growth of non-profit, educational, corporate, recreational, and entertainment events, this minor provides both theoretical and practical training in event planning and management.

The curriculum emphasizes public relations and effective writing, various strategic approaches to business management, and the corporation-consumer relationship.  The minor has a strong applied component and approved internship experiences are recommended for all students.

Event Planning and Production Minor (27 semester hours)

COM-107Writing for the Media (formerly Persuasive Writing for the Media)
3
COM-240Public Relations3
COM-261

MGT-310
Multimedia Production I: Interactive Design
or
Introduction to Human Resource Management (MGT 201 or POI)
3
COM-280Issues in Event Planning (COM 240 or MKT 200)3
COM-341Publicity Methods in Organizations (COM 107 & COM 240)
3
MGT-201Fundamentals of Management and Organizational Behavior3
MKT-200Marketing Principles3
MKT-260Services Marketing (MKT 200)3
MKT-320Consumer Behavior (MKT 200)3
Additional recommended courses:
CBA-110Introduction to Business 
COM-105Communication, Culture and Media (formerly Mass Media Communication)
 
COM-440Cases and Campaigns in Public Relations (COM 341) 
ECO-200Principles of Macroeconomics (MTH 210, MTH 102, or MSD 200)
 
PSY-100Introduction to Psychology 

Note: Students may not carry a double major within the department. Communication and journalism majors may declare only one minor in the department. No more than two courses may be used to meet the requirements for both a major and a minor in the department.

If a student receives a grade lower than “C” in a course required in a major or minor in the department, the student must repeat the course. Credit will only be awarded once for a course that is repeated. The student must also repeat the course before enrolling in any course for which it is a prerequisite.


Disclaimer:  The course information provided above is from the 2014-2015 Academic Catalog and is updated annually as new editions are released.  Prior editions of the catalog are also available online.  The catalog under which the student enters serves as the official record of admission, academic, and graduation requirements.  It is the student’s individual responsibility to be aware of the current graduation requirements for his or her particular degree program.  While the University makes reasonable efforts to keep website material current and correct, this information is subject to the University's academic policy committees, relevant accreditation organizations, and (in some instances) state and federal laws and regulations.