Event planning and production is an interdisciplinary minor that combines the study of communication, marketing, and management. With the rapid growth of non-profit, educational, corporate, recreational, and entertainment events, this minor provides both theoretical and practical training in event planning and management.
The curriculum emphasizes public relations and effective writing, various strategic approaches to business management, and the corporation-consumer relationship. The minor has a strong applied component and approved internship experiences are recommended for all students.
Requirements for the Event Planning and Production Minor (27 semester hours)
|
| COM-107 |
Persuasive Writing for the Media |
3 |
| COM-240 |
Public Relations |
3 |
COM-261
MGT-310 |
Multimedia Production I: Interactive Design or Introduction to Human Resource Management
|
3 |
| COM-280 |
Issues in Event Planning |
3 |
| COM-341 |
Publicity Methods in Organizations |
3 |
| MGT-201 |
Fundamentals of Management and Organizational Behavior |
3 |
| MKT-200 |
Marketing Principles |
3 |
| MKT-320 |
Consumer Behavior |
3 |
| MKT-360 |
Services Marketing |
3 |
| Additional recommended courses: |
| CBA-110 |
Introduction to Business |
|
| COM-105 |
Mass Media Communication |
|
| COM-440 |
Cases and Campaigns in Public Relations |
|
| ECO-200 |
Principles of Macroeconomics |
|
| PSY-100 |
Introduction to Psychology |
|
Note: Students may not carry a double major within the department. Communication and journalism majors may declare only one minor in the department. No more than two courses may be used to meet the requirements for both a major and a minor in the department.
If a student receives a grade lower than “C” in a course required in a major or minor in the department, the student must repeat the course. Credit will only be awarded once for a course that is repeated. The student must also repeat the course before enrolling in any course for which it is a prerequisite.
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