M.A. in Business Communication
Master of Arts (M.A.) in Business Communication
Preparing professionals to support and advance business strategy through communication excellence and leadership.
About Our Program
Rider’s 33-credit M.A. in Business Communication focuses on the application of communication skills within a business context. Students will learn to better understand and leverage communication strategies to achieve organizational goals. The program will introduce students to best practices in business communication, and engage them in “real life” current issues and scenarios faced by professionals on the job.
The program includes graduate-level courses from Rider’s College of Business, which holds prestigious accreditation by AACSB International: The Association to Advance Collegiate Schools of Business.
Students also benefit from Rider’s central location between New York City and Philadelphia, which connects them to the business, financial and cultural nexus of Princeton and the burgeoning Route 1 corridor.
Classes are offered weekday evenings on Rider’s Lawrenceville Campus, enabling students to earn their degree while working full-time. The entire 33-credit program can be completed in two years (including summers), depending on the student’s course load.
Participants in the M.A. in Business Communication program will have the opportunity to learn how to:
- Effectively manage crisis communication, internally and externally, with credibility and transparency;
- Think and write strategically for the effective communication of business goals, by target audience;
- Be an ethical and responsible communicator, functioning within the laws and regulations relative to workplace communication;
- Maximize the use of compelling visuals as components of the communication process;
- Use communication-based research and analysis to acquire critical information for business decision making;
- Bridge gender, ethnic, religious, and other differences that affect the workplace through communication initiatives that build trust and allegiance;
- Understand the dynamic of communication between and among businesses in a global context, and the communication challenges in a global marketplace;
- Integrate current communication technologies including social media for effective positioning and impact;
- Understand organizational dynamics, including leadership and team-building;
- Manage communication for the greatest impact on organizational performance and organizational culture;
- Produce work that translates into the professional marketplace
Who Should Apply
Recent graduates with majors in fields such as marketing, advertising or public relations will find this program an excellent foundation for long-term success and a competitive advantage as they begin their career. Communication is the top-ranked skill by corporate leaders for success in all areas of business enterprise. This program gives recent graduates practical insights into the business context of communication and hands-on experience in its implementation.
The M.A. in Business Communication also is ideally suited to current communication professionals who are interested in advancing their skills and credentials in order to assume an expanded leadership role within their organization. Business professionals in other operational areas who want to develop their general communication skills within the context of their organization’s goals will also benefit from the program’s relevant and practical focus. Current professionals looking to enhance their portfolios would also be ideal candidates for this program. You will receive professional consultations with the faculty to better tailor your work to fit your professional goals.
Curriculum Focus (33 Credits Total)
Professional Development (18 credits)
- Corporate & Persuasive Discourse - 3 credits
- Legal & Ethical Issues for Professional Communicators - 3 credits
- Business Presentation Strategies - 3 credits
- Strategic Business Writing - 3 credits
- Visual Communication - 3 credits
- Information Gathering & Analysis - 3 credits
Global Insights (3 credits)
- Communicating in Multicultural Workplaces - 1.5 Credits
- Communication in a Global Market - 1.5 credits
Leadership and Teamwork (3 credits)
- Effective Group Communication - 1.5 credits
- Communication and Organization Culture - 1.5 credits
Business Foundation (6 credits)
*or equivalent course substitution selected by the department chair.
- Fundamentals of Accounting - 3 credits
- Economic Analysis - 3 credits
- Project Management - 3 credits
- Electronic Commerce - 3 credits
Capstone (3 credits)
A combination of experience and research, based on workplace visits, interactions with professionals, and creative project development.
The M.A. in Business Communication program is led by a highly credentialed faculty whose members bring rich professional experience in business as well as outstanding academic backgrounds to the classroom. Many are published authors, hold positions of leadership in regional and national professional organizations, and are sought after by businesses and organizations for their expertise as consultants and advisors.
For information about Business Communication:
B.A., Rider; M.A., Ohio; Ph.D., Iowa
Dr. Brown, who has professional experience in journalism and public relations, teaches writing, reporting, public relations, law and ethics. Her research is on 20th-century journalism history, the African-American press, and the law of cyberspace.