Assistant Professor
Sweigart Hall 326

Background Information

  • Doctor of Philosophy, 2012, Temple University, Mass Media and Communication
  • Master of Science, 1992, University of Illinois at Urbana-Champaign, Advertising
  • Bachelor’s of Science, 1991, University of Illinois at Urbana-Champaign, Advertising

Memberships

  • American Political Science Association, Political Communication Section, 2011-Present
  • Midwest Political Science Association, 2009-Present
Assistant Professor
Sweigart Hall 328

Professional Interests

Research Interests

  • Community Consumption, Rituals, Internet Marketing, Behavioral Addictions, Bilingual Marketing

Teaching Interests

Associate Professor
Sweigart Hall 353

Areas of Expertise

Chinese advertising; cross-cultural advertising; international advertising strategy; cross-cultural consumer behavior

Associate Professor
Sweigart Hall 357

Areas of Expertise

Team learning; mentoring and entrepreneurship education of urban youth; assessment learning; Hispanic consumer behavior

Teaching Interests

Marketing Principles, International Marketing, Marketing Research, Minding Our Business

Research Interests

Summer Learning; Youth Development; Hispanic Marketing

Associate Professor
Sweigart Hall 316

Teaching Interests

Business to Business Marketing; International Marketing

Research Interests

Health-care marketing; international marketing; business to business marketing; marketing supply chain

Associate Professor
Sweigart Hall 343

Dr. Larry Newman currently serves as Co-Executive Director of EXCEED (Rider’s Executive Center for Education and Development). EXCEED offers customized consulting services and executive education for businesses and government organizations throughout the region. Newman served as Dean of the College of Business Administration from 2004 – 2012. Prior to his appointment as Dean of Rider’s College of Business administration, Newman was a member of the Rider faculty for more than 20 years. At Rider, Newman served as chair of the marketing department from 2001 – 2004.