Zhihong Gao
Sweigart Hall 353

Areas of Expertise

Chinese advertising; cross-cultural advertising; international advertising strategy; cross-cultural consumer behavior

Sigfredo Hernandez
Associate Professor
Sweigart Hall 357

Areas of Expertise

Team learning; mentoring and entrepreneurship education of urban youth; assessment learning; Hispanic consumer behavior

Teaching Interests

Marketing Principles, International Marketing, Marketing Research, Minding Our Business

Research Interests

Summer Learning; Youth Development; Hispanic Marketing

Joe Kim
Associate Professor
Sweigart Hall 316

Teaching Interests

Business to Business Marketing; International Marketing

Research Interests

Health-care marketing; international marketing; business to business marketing; marketing supply chain

Larry Newman
Associate Professor
Sweigart Hall 343

Dr. Larry Newman currently serves as Co-Executive Director of EXCEED (Rider’s Executive Center for Education and Development). EXCEED offers customized consulting services and executive education for businesses and government organizations throughout the region. Newman served as Dean of the College of Business Administration from 2004 – 2012. Prior to his appointment as Dean of Rider’s College of Business administration, Newman was a member of the Rider faculty for more than 20 years. At Rider, Newman served as chair of the marketing department from 2001 – 2004.

Anubha Mishra
Assistant Professor II
Sweigart Hall 356

Background Information

  • Ph.D. University of Arizona, Norton School of Family and Consumer Sciences, Retailing and Consumer Sciences, 2011


  • American Collegiate Retailing Association
  • American Marketing Association
  • National Retail Federation
  • Society for Research on Adolescence

Refereed Articles