Advertising Minor for Communication and Journalism Majors
Advertising Minor for Communication Majors (30 semester hours)
The College of Business Administration offers a minor in advertising available to communication and journalism majors.
|MKT-320||Consumer Behavior (MKT 200)||3|
|ADV-200||Advertising Principles (MKT 200)||3|
|ADV-311||Advertising Copy and Layout (ADV 200 and COM 212; senior standing or POI)||3|
|ADV-315||Media Planning and Strategy (ADV 200; senior standing or POI)||3|
|ADV-435||Advertising Campaigns (ADV 311, ADV 315; senior standing or POI)||3|
|COM-105||Communication, Culture and Media (formerly Mass Media Communication)||3|
|COM-360||Advanced Publication Design (COM 212)||3|
Note: Students must achieve a minimum GPA of 2.0 in the minor with no grade lower than a “C”.
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