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The advertising major prepares students for careers in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer and assistant account executive. This program combines a solid background in the business disciplines with the study of communications. It emphasizes the role of advertising/promotion within the marketing communications strategy.

Advertising Major with Web Design Minor

Core Requirements for the Major (24 semester hours)
ADV-200 Advertising Principles 3
ADV-311 Advertising Copy and Layout 3
ADV-315 Media Planning and Strategy 3
ADV-370 Interactive Advertising 3
ADV-435 Advertising Campaigns 3
MKT-320 Consumer Behavior 3
MKT-366 Marketing Research 3
Required for the Web Design Minor (15 semester hours)
COM-212 Publication Design 3
COM-261 Multimedia I 3
COM-360 Advanced Publication Design and Presentation 3
COM-364 Multimedia II 3
COM-460 Multimedia III 3
Required Social Science (3 credit hours)
PSY-100 Introduction to Psychology 3

For graduation, students must achieve an overall GPA of 2.0 or higher in the major, with no course grade less than “C-”. Majors are encouraged to take additional marketing or advertising courses to satisfy business elective and free elective requirements

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