Marketing and Advertising
Students who major in Marketing are prepared for a broad array of careers in such fields as sales, retailing, promotion, distribution, customer service, marketing research and others.
Possible employment opportunities can be found with profit and nonprofiit and public or private organizations marketing goods or services to consumers, businesses or other organizations.
An Advertising major prepares students for careers in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer and assistant account executive. This program combines a solid background in the business disciplines with the study of communications. It emphasizes the role of advertising/promotions within the marketing communications strategy.
As Marketing and Advertising majors students will learn:
to develop strategies for achieving marketing objectives in a rapidly changing economic, political, and social environment
to think critically with respect to the decisions that marketers and advertisers face
to assess the impact of marketing and advertising on both domestic and global societies
to understand the relation between marketing and advertising and other business functions, such as finance
to communicate more effectively both verbally and in writing to various audiences.
For more information, please contact:
Professor Sprotzer has taught business law, business ethics and corporate responsibility at Rider for 35 years. His professional experience includes the practice of business law and real estate law, as well as trust and estate planning. His research interests are in constitutional law as it relates to business and business ethics and he has published articles in a variety of business journals. Professor Sprotzer has taught in the EMBA program since its inception and was influential in the redesign of the program.