Study at one of only a handful of NJ schools with AACSB accreditation. Gain the knowledge you need to compete in today’s ever-changing global marketplace. Enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.
100%
of 2020-21 of marketing graduates are employed full-time or continuing their education
34,000
projected job openings for advertising, promotions, and marketing managers (U.S. Bureau of Labor Statistics, 2022)each year
$140K+
median annual salary for marketing managers (U.S. Bureau of Labor Statistics, 2022)
Rider is where your future begins. First-year students are defined as recent high school graduates who are attending college for the first time. There are so many opportunities ahead. Take the first step towards your tomorrow at Rider.
No matter where you began your journey, Rider has the resources you need to continue moving forward. At Rider, transfer students are defined as students who are under the age of 25 and have credits from another college or university.
Rider offers flexible pathways for adult learners aged 25 or over, including veterans and active duty military personnel, that allow you to earn your bachelor's degree or take courses for personal enrichment. Non-matriculated or visiting students should apply using the Continuing Education application.
Rider business graduates are so in-demand, they often have more than one full-time job offer at graduation.
Solidify your business acumen with an internship based independent study.
Taking the marketing core classes at Rider prepared me for my dream job at a great advertising agency. The classes always had challenging content and real world applications such as case studies and mock advertisement creation.
This program is designed for students interested in the many careers requiring knowledge of finance as well as strong marketing skills including banking, investment banking and insurance.
This concentration is available to finance and marketing majors in the Norm Brodsky College of Business. Students majoring marketing are required to complete 12 credit hours in finance coursework.
Our 120-credit program focuses on core business principles and strategies. You will have the choice of pursuing one of five marketing tracks.
Learn more about financial aid, tuition and the various options we offer to make your college education affordable.
Associate Professor, Department Chair
Department of Marketing
Sweigart Hall
amishra [at] rider.edu
(609) 895-5513
Academic Focus: Marketing
