Advertising Major Requirements

The advertising major prepares students for careers in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer and assistant account executive. This program combines a solid background in the business disciplines with the study of communications. It emphasizes the role of advertising/promotion within the marketing communications strategy.

Advertising Major with Multi Media Minor
Core Requirements for the Major (24 semester hours)
ADV-300 Advertising Principles 3
ADV-311 Advertising Copy and Layout 3
ADV-315 Media Planning and Strategy 3
ADV-370
 Interactive Advertising 3
ADV-435 Advertising Campaigns 3
MKT-320 Consumer Behavior 3
MKT-366 Marketing Research 3
MKT-370 Internet Marketing 3
 
Required for the Multi Media Minor (15 semester hours)
COM-212 Publication Design 3
COM-261 Multimedia I 3
COM-360 Advanced Publication Design and Presentation 3
COM-364 Multimedia II 3
COM-460 Multimedia III
 3
 
Required Social Science (3 credit hours)
PSY-100 Introduction to Psychology 3

For graduation, students must achieve an overall GPA of 2.0 or higher in the major, with no course grade less than “C-”. Majors are encouraged to take additional marketing or advertising courses to satisfy business elective and free elective requirements

Previous Curriculum Checksheets

 

 


Disclaimer:  The course information provided above is from the 2010-2011 Academic Catalog and is updated annually as new editions are released.  Prior editions of the catalog are also available online.  The catalog under which the student enters serves as the official record of admission, academic, and graduation requirements.  It is the student’s individual responsibility to be aware of the current graduation requirements for his or her particular degree program.  While the University makes reasonable efforts to keep website material current and correct, this information is subject to the University's academic policy committees, relevant accreditation organizations, and (in some instances) state and federal laws and regulations.